[SMK] AI & Digital Marketing Capability Transformation
Google’s early moves into RCS (Rich Communications Services) centre on the Android Messages app, and look to be distinctly marketer friendly. RCS gives… Google has been public about their RCS exploits for over a year already, having marked it out as an ‘upgrade for the default messaging experience for Android’. . Gizmodo called RCS ‘the […]
B2C direct, via RCS on Android Messages Read More »
Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning
Google Stories and Snapchat get symbiotic Read More »
Facebook Messenger released a whimsical feature a few weeks ago that sends an automatic notification of romantic themes for new relationship statuses. Feels and emojis Just got into a new relationship? Well, prepare yourself when you make it “Facebook official,” because the new notification includes: An AR overlay of cascading hearts Custom emojis to promote
Messenger gets Lovey-Dovey Read More »
As of February 2018, the Google Pay app is set to continue its mission to simplify payments, both online and in shops. Yet another payment method Google Pay lets consumers register cards, so their device can be used as a secure tap-and-go payment option in shops, or to easily transact online. But payment methods abound.
Google’s one-stop Pay app Read More »
An update to the Facebook status box lets users share personal lists. An itinerary of You Favourite restaurants, To Do’s, travel destinations – whatever you like, users can now post emoji-laden personal manifestos, complete with stylised backgrounds, thanks to List. The new feature builds on the platforms launch of coloured backgrounds over a year ago,
Facebook launches new List feature Read More »
Snapchat has long been mum on sharing stats regarding creator content, but will soon offer view counts and demographics within the profile settings. Measurements in creativity The platform will finally give creators insight into weekly, monthly, year-to-date views, audience demographics, audience interests, and unique story views, all as a part of the new analytics. Users
Snapchat releases Creator Analytics Read More »
Google is looking to establish the high ground in confidence for mobile devices and services used in enterprise. Google’s stamp of approval for business To promote their list of approved products and providers, Google has established their own branded stamp-of-approval—Android Enterprise Recommended. At launch, twenty-two devices from seven manufacturers get the stamp. The list includes
Android-approved devices, fit for enterprise Read More »
Snapchat is bringing its popular Snap Map format to the web for anyone to view, effectively extending the reach of advertisers. X marks the ad(venture) The addition of a web-based map allows non-mobile users to view public stories via desktop by clicking on bubbles populating different locations to access publicly posted stories. Advertisers have begun
Snap Map arrives on Web Read More »
LikedIn Has built on the launch of its Salary feature by bringing new insights into wages of perspective employers. More ‘insight’ for you You may have noticed new info popping up with posted job listings, showing estimated and expected salary details from more than 546 million members and employers, thanks to Salary Insight. According to
LinkedIn Salary Insight breaks down wages Read More »
The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming. Olympic samples Snapchat streamed segments of NBC’s Live Olympic coverage as a new feature, entering into the realm of affiliated broadcasting but users could not generate live content. Snap Inc. believes
Snapchat stays away from Live Broadcasting Read More »