[SMK] AI & Digital Marketing Capability Transformation
Facebook is stepping up its business analytics to offer better marketing solutions, based on what matters most to different businesses. How is your Page doing? In a bid to help industry clients better understand the impact of their own Page, Facebook is improving how they measure the organic and paid reach of Pages with their […]
Facebook Page Insights improve Business Metrics Read More »
Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models. Small business grows big online Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers. Women-owned business saw a
Google looks at opportunities for SMEs Read More »
YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.
YouTube pips Facebook for Adult Numbers Read More »
Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience. What’s in a like? The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people
Google Photos to go social Read More »
The Online Circle Digital has released their full year in Review – 2017 Facebook Performance Report, ranking the top performing Facebook business Pages. Method Comparing the data of more than 2600 Australian brands from January 1 to December 31, 2017, Online Circle Digital’s data and insights team determined the most popular topics and most popular
The most popular brands on Facebook of 2017 revealed Read More »
YouTube has launched ‘chat replay’ and location tagging, adding a sense of ‘as-if-you-were-there’ to archived copies of earlier live streams. Where the heckles? YouTube creators can now tag live streams with location tags that will be searchable and browsable. It’s self-explanatory and unsurprising. Also, viewer live chat connected to the video will be saved for
Locales & Chat Replay on YouTube Read More »
As of now, Australian webmasters can search and secure domain names via Google. Google Domains unveiled If you’re Australian and you’ve got a Google account, you’ve now got easy access to Google Domains. The service is still in Beta, but has launched to folk in Australia and 14 other countries. Actually, the Americans have been
Martech Mashup: Google Domains is go in Oz Read More »
As Facebook changes reduce platform engagement by more than 50 million hours a day, experts note that Snapchat is reaping the shortfall. Battle of the youths Facebook can no longer rely on Instagram to maintain younger audiences, according to eMarketer, as 1.9 million users 25 and under migrate to Snapchat. Market analyst Debra Aho Williamson
Snapchat saps Facebook’s demographic Read More »
Facebook is taking steps to make coordination easier for businesses and organisations to provide aid during desperate times. Helping through efficiency The titular social media network has added new capabilities within their Crisis response section by allowing organisers and businesses to provide critical info by posting in Community Help. The new rollout will be coming
Facebook wants to help in a crisis Read More »
Facebook is currently testing a new ‘downvote’ option for comments made within posted content. Thumbs down Mark Zuckerberg announced the platform is performing a trial run of a new way to flag or hide potentially inappropriate content through ‘downvoting.’ Facebook wants to make clear that this is not a reintroduction of the long forgotten ‘dislike’
Facebook bringing back the Downvote Read More »