[SMK] AI & Digital Marketing Capability Transformation
You can follow everything from dapper dogs to bread face blogs on Instagram. If that’s not enough, you may soon be able to follow hashtags. #Trending In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags. While Instagram’s keeping mum about details, it appears you
You may soon be able to follow Hashtags on Instagram Read More »
Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users. Muted movements Since allowing tweets to extend to 280 characters in November, new data shows less that 5% of tweets now stray beyond the classic 140-character limit. To be fair,
Has Twitter’s character limit fallen flat? Read More »
Snapchat has revealed new data around how location plays a big part in Snaps being shared. At the top of the list: parties. Social spots spur snaps It turns out it’s not merely interesting locales that are driving snap sharing. Art galleries and museums are not nearly as prevalent as parties according to the latest
Surroundings influence Snapchat usage Read More »
Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought into the light for anyone to view thanks to Facebook’s new transparency tools. The move
Adding transparency to Facebook Ads Read More »
Without much fanfare, Google has released the beta version of Files Go, an app designed to free your phone from clutter. Go Further? Files Go is really more of an organiser than a fully-fledged management app. It does everything you’d expect from an organiser: sorting through your back catalogue, and freeing up space by deleting
Martech Mashup: Google Files Go now Live Read More »
Twitter has responded to criticism regarding its role in Russian misinformation campaigns with the establishment of a new centre aimed at clearing the air. Or at least the tweets. Rhetoric of tweets Twitter’s new Advertising Transparency Centre allows users to view all of the ads on the platform, an analysis of their creative and content,
Twitter pledges Ad Transparency Centre Read More »
Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, the newest update is meant to encourage more user engagement with Instagram’s expanding video and messaging services. By simply
Add guests to Instagram Live Video Read More »
LinkedIn has announced it's adding predictive smart reply technology to its messaging platform. Machine learning to help you chat LinkedIn Product Manager Arpit Dahariwal revealed the new messaging feature will be available in English, with other languages to be added down the road. The feature will use AI to craft replies based on the message
Smart reply comes to LinkedIn Read More »
Snapchat has unveiled plans to allow users to share links from other apps, and the ability to hide live location sharing for a set amount of time. Bumping up referrals The popular photo and video sharing social app is hoping to bolster itself as a legitimate source for traffic referral available to e-commerce and news
Snapchat introduces new link sharing features Read More »
Facebook recently enabled a 60% to 80% drop in news outlet referral traffic in six countries, thanks to a test which removed Page posts from News Feed and placed in the relatively new Explore Feed. No news is bad news, users say Facebook VP of News Feed, Adam Mosseri, has stated they have no current
Facebook quietly tests Pages allocation to Explore Feed Read More »