[SMK] AI & Digital Marketing Capability Transformation
The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high
Instagram expands access for Branded Content Tool Read More »
As the retail world gears up for the gift-giving season, MailChimp has offered its top five tips for converting online. Short version To paraphrase, the crux of MailChimp’s advice is: Turn transactional comms into subtle promos. Upsell at the checkout. Retarget browsers for conversion. Recapture escaped sales. Reward loyalty. Evidenced advice
Martech Mashup: 5 Ways to up Online Sales Read More »
Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed. In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the
Instagram Stories get Supersized Read More »
Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings. Things have been going well for social travellers, so Facebook has added three new features. Up and Away Travel providers can now promote hotels and flights, reach greater numbers of travellers with audience targeting, and capture
Facebook dials up Dynamic Ads Read More »
Facebook continues to open Messenger up to brands, whether users are asking for it or not. This time, it's sponsored messages getting attention. Get the message? Sponsored messages were first launched a year ago, but was only available to select brands. Now Facebook is opening up the feature to more brands, while all advertisers will
Sponsored Messages coming to Messenger Read More »
Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be
Facebook moves in on Pinterest popularity Read More »
Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
Facebook toys with new Status Message Read More »
PayPal has announced users will soon be able to send and receive person-to-person transactions through Messenger. Pay a pal through chat In 2016, PayPal and Facebook announced a strengthened partnership allowing US customers to shop online from merchants utilising a Messenger chat bot with the new PayPal feature. Customers will also be able to link
PayPal now available through Messenger Read More »
Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers. News customised for you Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore. Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each
Facebook Feed explores Alternative News Read More »
Twitter has revealed plans to add a video-centric ad format designed to wring more engagement out of users. Video adds character to Twitter The new service, Video Website Card, will allow marketers to create auto-playing video with customisable headlines which directs users to a fuller web or video preview. Twitter says their new ad campaign
Twitter finally brings Video to Ad Format Read More »