[SMK] AI & Digital Marketing Capability Transformation
Nike has announced it will soon start selling products directly via Amazon and Instagram. Nike sports new approach to retail Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon. No longer will the sporting goods giant need to lose earnings through third-party vendors. The pilot project
Amazon and Instagram to now sell Nike Read More »
Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines. At the top of the list, the most
Facebook’s 20 most eye-catching phrases Read More »
Apple is still the superpower of virtual assistance, but it’s giving up ground to the likes of Microsoft and Amazon. Consumer habits are already evolving and Google, it seems, is still watching and learning. Big picture Multi-screen media measurement firm Verto Analytics has released a report that analyses and ranks the most popular AI-powered apps
Report: War of the Virtual Assistants Read More »
Native video is coming to LinkedIn timelines. Importantly, content uploaders will be given detailed insights about their audience. Big event Regular LinkedIn users will soon be able to post video that will auto-play in their feed, according to Tim Peterson over at Marketing Land. They’re currently testing it in the US, with wider rollout expected
LinkedIn video posts give audience insights Read More »
Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip”
Snapchat brings backdrops, audio filters, and links into the mix Read More »
Google is making plans to launch a new search engine format delivering results with custom posts for businesses. Googling local The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for local information, even when they are already familiar with a given establishment. Posts will be able to
Google debuts Post format Read More »
For the first time, Reddit is introducing videos ads which will appear in user discussions and message boards. The front page of the internet is alive The popular forum and content sharing site did not previously allow for user to host video, but increased requests by advertising clients are changing that, names such as Universal
Reddit adds video to marketing repertoire Read More »
Facebook admins can now vet content to generate creator tags for brand partners and their affiliated posts. You can vouch for me The new update will affect the Page Rolls feature, giving admins more control over who connects to who, limiting spam and unwanted connections. Not only does this amp up control but it will
Facebook cracks down on un-authorised content Read More »
With the addition of 40 million users in 2016, Spotify grows its formidable user base to a robust 140 million. The people want their music Spotify has announced its milestone achievement with a plethora of new users, 50 million of which are paid subscribers. The accelerated growth is allowing for the popular music platform to
Spotify leaps to 140 million monthly users Read More »
Uber has acquired Swipe Labs—an social app development firm once touted as a Snapchat rival. Joining, partly Swipe Labs CEO Marwan Roushdy announced the move via Medium. Terms of the acquisition are as-yet unknown. Roushdy’s post says that ‘a portion of the [Swipe Labs] team will be joining Uber’. The futures of the remaining portion
Uber seizes social specialists Read More »