[SMK] AI & Digital Marketing Capability Transformation
In what might seem a counter-intuitive step, YouTube is cutting ads on channels with less than 10,000 views in total. Ad-Free? However the move ins't entirely altruistic, nor necessarily aimed at making the viewing experience better for users. Rather, the update is a response to the backlash YouTube faced after big advertisers found their ads
YouTube cuts ads on Channels Read More »
LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition. Lead me on Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with
Martech Mashup: LinkedIn Sales Navigator Read More »
Foursquare Analytics boasts an impressive new dashboard, combining a given company’s foot traffic data with 93 million mapped locations. Method to the madness The new dashboard is designed to collaborate with in-house analysts to yield patterns in foot traffic unique to that company. Companies such as Equinox, H&M, Taco Bell, and TGI Fridays have been
Foursquare’s new Location Metrics for big name brands Read More »
Last year saw the launch of Workplace, Facebook's enterprise collaboration app and Slack rival. Now Facebook is looking to woo more big spenders with a free version of the app. Talk to me Dubbed Workplace Standard, the new offering is aimed at businesses wanting a paid solution for specific teams or departments, rather than their
Facebook Workplace about to get bigger Read More »
Facebook has announced the imminent release of smoothly integrating animated GIFs into posts as well as messenger conversations. Add a bit of animation to your discussions Users will soon be able to utilise third party services, such as Tenor and Giphy, to post GIFs as comments on Facebook. Facebook Messenger has allowed for keyboard functions
Facebook brings the gift of GIFs Read More »
Data geeks and number crunchers rejoice: Google Optimize is now available globally. Big picture Google Optimize was launched in September, as a paired down (and free) version of Google's enterprise product Google Optimize 360. Features included A/B testing and the ability to personal the results around your product and website. However its release was limited.
Google Optimize gets Global Roll Out Read More »
Here’s a good news story for marketers: Facebook has opened up the firehose on branded content. But there are strings attached. Page turner? Until now, only verified Pages and Profiles could share branded content on Facebook. Now any Page can apply for access to the branded content tool by clicking this link. Facebook is also
Facebook opens floodgates for more Branded Content Read More »
Instagram has recently celebrated another milestone. No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board. Million Dollar Club Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year. There are also over 8 million businesses using Instagram business profiles, with
Instagram now has 1 million Advertisers Read More »
Ever wondered what the highest paying jobs in Australia are right now? Look no further than the clever clogs from Seek’s Insights and Resources division. If you build it, they will pay Seek’s data geeks have put together an infographic showing which jobs are wearing the current cash crown. In number one stop: Architect. The
Australia’s Highest Paying Jobs Read More »
Google Duo launched last year as a video calling platform. Now, it’s set to let you make audio-only calls too. Duo retro Google Duo has hardly disrupted the video-call market, despite positive ratings from app users on both the iTunes App Store and Google Play. Now, it's unveiling audio-only functionality that will let app users
Google Duo to do Audio Only Read More »