Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software. Freedom from the phone Much of the excitement generated by Periscope Producer’s release is the ability to broadcast from professional audio and video equipment, not just smartphones and tablets. When Twitter launched Periscope two years ago,

Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events. An events calendar for the new age Unlike other promotional platforms, Soon aims to focus toward online events such as popular television premiers, Twitch streams, live chats, Reddit AMAs, and even product pre-orders, just

Gmail is one of the largest and most popular email platform segments. For many B2C organisations, Gmail can easily make up over 35% of a database. In order to maintain healthy email engagement, achieving a good Sender Reputation to Gmail is crucial for any successful email marketing operation. Best practice Poor ratings on your Sender

Uptime is the new app from Area 120—Google’s own start-up incubator for their employees’ indie ventures. It aims at fun, and has the potential to go further. Upping the social element of video viewing Uptime does group video messaging. It lets users share and watch YouTube videos with friends. Users react to what they see,

MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers. Shopaholics Order Notifications let e-commerce businesses create and send personalised transaction emails, such as order invoices and shipping confirmations, directly from MailChimp. The notifications can be designed to match the look and feel of

Better late than never right? More than a year after the format was supported on Facebook and YouTube, Vimeo has joined the 360 video party. Spider eyes Creators and brands can now upload 360 videos – in glorious 8K if you really need to. Of course an 8K 360 video would probably take longer to