[SMK] AI & Digital Marketing Capability Transformation
As Snapchat prepares to go public, evidence shows that copycat tactics from Instagram are making a serious dent in user numbers. Suspiciously familiar Competitors aping each other’s best features, especially in app-land, is nothing new. Still, when Instagram rolled out ‘Stories’ last year, many were shocked at just how blatantly the feature copied
Is Snapchat’s audience being snapped up by Instagram? Read More »
Popular messaging app Viber has taken a page out of Snapchat’s book and launched ‘secret messages’, where photo and video messages disappear after they’re viewed. Top-secret Viber is one of a few messaging apps that pride themselves on the security of your personal conversations. In April of 2016, for example, both Viber and WhatsApp announced
Viber launches disappearing ‘secret messages’ Read More »
Facebook has tinkered with the News Feed in an effort to cough up more relevant stories. Sing me a song Facebook is teaming new signals with a real-time prediction algorithm to better identify stories considered authentic and more targeted to your preferences. Facebook also takes into account the relationship between you and the user or
Facebook updates to show more relevant news Read More »
First there was mobile. Then there was video and live streaming. Now Facebook is turning its gaze towards television. Watch this space Facebook is reportedly working on developing a TV app for streaming set-top boxes. The app would work with Apple TV, and is being seen as a way to woo Facebook users into longer
Facebook developing its own TV Streaming App Read More »
Dropbox’s latest app has exited the beta phase and poised to bring real-time documents to its list of services. Welcome to Paper. Paper cuts Google Anyone familiar with Google Docs will find the layout of Paper fairly intuitive. The added benefit of real-time document editing allows team members to work on projects simultaneously. Paper offers
New Dropbox app more than just a recycle Read More »
Taking a cue from Tinder, YouTube has introduced a new tapping system to help users more efficiently navigate through videos. Swipe Right Select YouTube users on iOS and Android can now double-tap on the left or right hand side of their screen to either fast forward or rewind, in 10 second blocks. Google has been
YouTube gives you more control over vision Read More »
Facebook search has just got a lot more powerful – and visual. A recent update lets you search for images using keywords. Imagine that Now if you want to search for pictures of kittens, you just type kittens in the search bar. You can also get more creative – for example searching for a specific
Facebook Image Search – What it means for brands Read More »
First popularised by Twitter, the humble hashtag’s status has elevated from an afterthought on a keyboard to pop culture icon. But can you register a hashtag as a trade mark? Registering hashtags as trade marks This is certainly doable, and IP Australia has provided some helpful guidance on its website. Key points to note: 1.
Hashtags and trade marks Read More »
Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads. Emoticons, roll out! The language of texting has long been accentuated via the many iterations of the yellow smiley face. While varieties of emojis are becoming more specific to Apple and
Turn your emojis into ads with Inmoji Read More »
Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour. Measuring stick The new tools will live at the Measurement FYI page (previously known as FYI). Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data
Facebook’s new Marketing Portal and Metrics Read More »