[SMK] AI & Digital Marketing Capability Transformation
At Socialbakers, we studied 18,547 posts made by 642 branded Instagram pages from Australia and New Zealand in October to find the largest, fastest-growing, and most engaging profiles. The results showed that Australian E-commerce, Fashion, and Retail industries dominate the top of the list. They are responsible for posting 46% of all the content published
Australian and NZ Instagram stats Read More »
You could never accuse Facebook of being inflexible when it comes to digital world domination. The latest pivot sees Messenger testing a Snapchat-esque self-destruct function. It's a snap Select Messenger users in France have reported that their Messenger posts have been self-destructing. While there's not much official info about the test, Facebook gave the following
Messenger trials self-destruct option Read More »
Santa might have his elves, but the rest of us have Google. And following the recent Black Friday spending spree in the US, Google has revealed the top searches for gifts ahead of Christmas. Flying high According to Google, drones are so hot right now. The flying gizmos topped the list for trending toy searches,
Santa take note: Google reveals the hottest gifts this Christmas Read More »
While Facebook and Twitter might get all the headlines, it's worth remembering there's are plenty of social networks with seriously impressive numbers. Today's case in point: Snapchat. Triple treat Snapchat has confirmed its users now watch six billion videos every day. This figure is more startling considering that in July Snapchat had 2 billion daily
Snapchat bounces back, triples daily views Read More »
Do you want to let someone on Twitter know you care, but hashtags and retweets seem a bit passé? Now you can spread the love by sending cold hard cash via new app One. $1 Shop One is an iOS app that lets you send $1 to anyone you follow on Twitter. If you're feeling
SMK’s app of the week: One Read More »
You know something is big when it doesn't need the prefix 'Facebook' to be readily identified. And so it is with Facebook Messenger, the wildly popular messaging app more commonly known simply as 'Messenger'. Today we're having a look at Facebook's superstar app. Loud and clear Messenger was released for iOS and Android in August
Number Crunch: Messenger Read More »
Back in September a digital landmark was quietly passed. For the first time consumers are now spending more time on their tablets than PCs. Tablet lime The September edition of the IAB Australia and Nielsen Mobile Ratings Report found that Australian adults are now glued to their tablets more than PCs, by about half an
Report: Users now spending more time on tablets than PCs Read More »
Christmas might be coming early to marketers with a visual bent. It looks like Instagram is testing multiple-account support – for Android users at least. The more the merrier According to Android Police, select users are now able to manage numerous Instagram accounts from one Android device. The feature is currently live on the 7.12.0 version
Is Instagram finally rolling out multiple-account support? Read More »
2015 was the year that digital marketers chose Instagram as their favourite social channel, turning online influencers into rock stars. Yet while Instagram is the prince of social, Facebook is still the king. During the impressive third-quarter earnings presentation in November 2015, CEO Mark Zuckerberg and COO Sheryl Sandberg hinted at where Facebook is heading
Facebook 2016 – Four Trends You Need to Know Read More »
Are you an early adopter, or just like going really fast? Then Google’s newest Chrome extension might be right for you. Canary in a digital coal mine Chrome Canary is designed to run on the HTTP/2 web standard. Translated, that means it goes (theoretically) very fast. HTTP/2 is the new web standard designed to make
Experience the bleeding edge of the web with Chrome Canary Read More »