[SMK] AI & Digital Marketing Capability Transformation
In our final Number Crunch for the year, we thought it fitting to look back on the state of social media over the past 12 months. It's been another bumper year for Facebook and Facebook, while Twitter navigated stormier seas. Elsewhere video became the hottest form of content, yet Google Glass didn't look like getting
Number Crunch: Social Media 2015 Read More »
In the last week of November Facebook has announced quite a few unexpected and important structural changes to ad bidding. The changes will impact the way digital marketers optimise and manage their campaign sets on Facebook. Below I will cover the basics of the Facebook changes. If you want the detailed Facebook Guide to Ad
Facebook Ads Changes: What you need to know Read More »
“I’m in marketing. I don’t need to know anything about contracts or contract law!” Are you sure? If you are a marketer, an account manager, an executive or a business owner, I think an attitude of “Contracts? Not for me thanks” might be dangerous. Contracts are everywhere and contract law applies to
Marketing and Contracts: Six things you need to know Read More »
Contact management service Addappt has just released an update that lets you hide personal information when sharing your profile. Silos Addappt now lets you pick and chose which pieces of information are revealed on your profile. For example, when sending your profile to a business contact your home phone number can be hidden. Or when
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As the year winds to a close it can be difficult keeping up with all those Christmas parties, present lists, and general errands. Happily, Google is making the holidays a little easier for its faithful by bringing Reminders to Calendar. It's a date Google announced the update in a blog post. "Now there's a single
Google finally adds Reminders to Calendar Read More »
In the flutter of tweets, Likes and paid ads, it can be easy to forget about the "social" aspect of social media. Helping keep it real is Tapatalk. Up for discussion Tapatalk is an iOS and Android app that lets you access and join discussions about your interests. There are currently over 200,000 blogs and forums
SMK’s app of the week: Tapatalk Read More »
YouTube has launched a range of new translations features and legal support for its growing community of content creators. Subtitles and subtext YouTube announced the updates in a blog post, explaining that creators can now add subtitles to their videos. Creators can either crowd-source for subtitles, or employ professional translation services through YouTube. On average,
YouTube releases new tools for content creators Read More »
Sometimes, looks are everything. Especially on social. Which is why visual marketing continues to grow in optical leaps and bounds across stills, video and infographics. Ahead of the silly season here's the latest from the vivid world of visual marketing. Snapshot While we're easily distracted, visual stimulus can help keep our attention – at least
Number Crunch: Visual Marketing Read More »
A few months back Facebook launched the Page Plugin, which allows Page owners to embed and promote Facebook Pages on their website. A new update now lets retailers more effectively connect with clients and promote events. Turn the Page Facebook announced the update in a blog post, explaining that customers can now send messages directly from their
Facebook updates Page Plugins for brands Read More »
While our Instagram feeds might be cluttered with photos of lunches and puppies, love still rules the day. The ubiquitous #love was the most popular hashtag on Instagram in 2015. #Warmandfuzzy Instagram revealed the most popular hashtags of the year in a blog post. The love hashtag was used in 800 million posts this year,
Love still rules on Instagram Read More »