Tumblr continues to confound expectations this year.  A recent report found Tumblr is now the fastest growing social network. Now Tumblr is bucking the "shorter is better" trend more rolling out tools that support longer form content. Format this The update give users a set of tools that resemble the functionality of blog platforms. Now […]

While Facebook is now largely a pay-to-play space, there are still a few tips and tricks the crafty user can employ to increase their reach.  Here are three easy ways to win. 1. Rich media Text-only posts are so passé. Users (and Facebook's all-seeing algorithm) place high emphasis on rich media like photos and videos. 

Twitter hasn’t taken its foot off the pedal this year, launching new ways to engage, photo filters and Vine Kids. The latest innovation from Twitterland is good news for marketers – an extended reach for Promoted Tweets. The Tweetest Thing Promoted Tweets, which allows advertisers to reach a larger targeted audience, have traditionally only appeared

Having emails on-the-go is a mixed blessing. On the one hand, being available at any time is virtually a given for many marketers. On the flip side, amid the flurry of electronic correspondence it can be hard to the important emails from the rest.  One way to tame the beast is Acompli.  No Return to

In the ever-changing world of social, one thing remains comfortingly constant. The dominance and effectiveness of photos for everyone from individual users to multinational brands. As 2015 steams along, here's a closer look at images online. Photo finish Facebook's 1.3 billion users can't get enough of photos. Every minute 136,000 photos are uploaded on Facebook,

Google is reportedly working on a new feature that bakes Live Chat into search. Chatterbox According to Tech Crunch, when some users search for a service on Google.com, a new link appears advising which related businesses are available for a live chat. Additional information such as location, opening hours and reviews is also displayed. If

WhatsApp devotees rejoice: the super popular app is now available on desktop. As long as you're an Android, BlackBerry or Windows Phone user. WhatsApp with that? WhatsApp announced the news in a blog post, explaining its new web client essentially mirrors the app. This means users must have an active phone connection to use WhatsApp on

Australia is lagging behind New Zealand and other smaller markets, according to a new report. C'mon Aussie The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy. The index based its score on four factors: supply (access and infrastructure), demand (consumer behaviours, trends and social media savviness), innovations