[SMK] AI & Digital Marketing Capability Transformation
In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up – even for the same conversion point. Today, we’ll continue that exploration. Timing is Everything Let’s assume you have the same ‘One’ Conversion count set in AdWords to align with GA. The second reason you have […]
Why Don’t AdWords and Analytics Match Up? Part 2 Read More »
YouTube claim that new extensions for their video ads will boost performance well over benchmarks. They cite a Vodafone campaign that saw ‘a 2.3x incremental lift in Ad Recall and a 3.5 percent CTR’. So that’s the sell. But what’s being sold? More actionable video ads Without making explicit promises, Vishal Sharma—YouTube Ads’ VP of
YouTube’s Full-Funnel Story Functions Read More »
Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life. Using the Nametag feature, users can see each other’s info in a new scannable format that can be
Instagram Nametag adds simplicity Read More »
Google is improving the way it handles and presents copyrighted images through Google Image Search. Credit where it’s due Users have been repurposing the pictures they find via Google Images since it launched, over 17 years ago. Sometimes, such repurposing is legally dubious. Now, Google is adding an ‘Image Credits’ link to Search result for
Rights righted on Google Images Read More »
Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria. Policies Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its new Monetisation Eligibility Standards. Brands can earn revenue through the ads that run among their content,
Monetisation standards on Facebook Read More »
Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the
Martech Mashup: Google Display Device Foray Read More »
Over the past two months we've been taking you through the intricacies and eccentricities of Google AdWords and Analytics. Today, in our final entry, we'll attempt to make sense of these two marketing monoliths. You can read the previous installments here and here. A tale of two yardsticks To complicate matters further, by default, both
Why Don’t My AdWords and Analytics Line Up? Part 3 Read More »
As 3D becomes increasingly mainstream, Vimeo has released instructions to stream holograms via its platform. How to hologram Vimeo Creator Labs engineer Or Fleisher has blogged an answer the question: ‘Can we live stream a 3D hologram of the presenter in real time?’ More than just a ‘Yes we can’, Fleisher gives details on how
Streaming holograms on Vimeo Read More »
In the near future, Messenger chatbots will be able to work with clients and customers with a new array of artificial personalities. AI with attitude(s) A newly released plugin for Messenger will make customer integration with chat platforms and WordPress sites more efficient, thanks to the new Persona application-programing interface. No, you will not be
Messenger dabbles with personality-based AI Read More »
Amazon t is teaming up with Snapchat to corner the market on the instant shopping experience. See it, snap it, buy it Snapchat has announced it will slowly be rolling out an entirely new visual model for product searching Amazon by scanning music, QR Snapcodes, or physical objects for instant online orders. Using any Snapchat
Shop Amazon with Snapchat Pics Read More »