[SMK] AI & Digital Marketing Capability Transformation
Brands have long used celebrities to promote their wares, usually for a hefty price tag (depending on the notoriety of the celebrity in question). Seeking more bang for their influencer buck, brands are increasingly turning to a reasonably new breed – micro-influencers. These are usually everyday people who have a sizeable follower base (generally less […]
The Rise (and Rise) of the Micro-Influencer Read More »
Apple, Google, and Amazon have been named the most profitable companies in the world, and it’s a first. Seasons change For the first time, Facebook is not among the top valued global brands, which could spell a new climate for social digital media. Interbrand's Best Global Brand report reveals Apple’s dominance at $214 billion, the first ever
Can you guess the World’s Most Valuable Brands? Read More »
Following a viral Facebook post, one user is headed toward the $2 million mark. Money makes itself Following an accidental viral campaign, an Australian entrepreneur’s hot sauce business has skyrocketed thanks to a single post. Following a Facebook post from a British backpacker traveling in Australia, Renae Bunster’s Shit the Bed Hot Sauce was shared
Mother from Perth makes $8000 Overnight Read More »
For those who just can’t seem to get enough Pinterest or garner enough crafty ideas, the platform is ready to lend a suggestive hand. Here’s an idea Based on your previous interests and ideas, Pinterest is rolling out a new “More Ideas” tab to help spur on user creativity. Pinterest boards will now contain a
Pinterest gets Predictive Read More »
Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The primary objective of the MRC is to secure ‘audience measurement services that are valid, reliable and effective.’ The core concept at play here is standardisation: It’s meant to let practitioners easily compare oranges
Google lets marketers compare Apples with Apples Read More »
Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings. Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to
Instagram serves up your Location History Read More »
Facebook is rolling out a new data collection protocol that could overlap with Apple products. Cookies for Apple cores To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari. In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine
Facebook Pixel plays with Cookies Read More »
Through Active View and Display & Video 360, Google is set to let users access a broader range of metrics about their online ads. Unique reach & brand lift A couple of new metrics are making their way to the Display & Video 360 interface, including Unique reach & brand lift. Unique Reach will let
New Display & Video 360 Metrics: Reach, Lift & More Read More »
Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features. The AI component is what has the
Facebook Marketplace celebrates 2nd birthday Read More »
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities – the Portal has arrived. The Portal combines Alexa and a chat screen that can be used like any smart home device, and clocks in at
Auto-Zoom Chat Screen for Facebook Read More »