[SMK] AI & Digital Marketing Capability Transformation
Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the Nine and Acxiom hope marketers and advertisers will see as the result of their collaboration. Acxiom’s LiveRamp platform uses big data for targeted
Nine amps up with LiveRamp for Targeted Marketing Read More »
New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface. AI brings people together, for sales Dr. J. Galen Buckwalter, former chief and founding scientist of eHarmony.com, is at the forefront of finding and bringing together micro-influencers for market recognition. Using various algorithms of brand compatibility, Soulmates.ai seeks out individuals with social
Find the right Influencers using AI Read More »
At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution. Last click’s last breath Google Attribution, it seems, is all about the quest to discover which points of contact actually compel consumers to purchase. So far, most online platforms take a
Google Attribute: your next Ad Analyser Read More »
An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens. It remains to be seen whether users are happy
Twitter goes 360 on Apple TV Read More »
While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of fancy new updates. Get up ‘n’ Go Google Assistant already works with Google Home, Android, and Android Wear. Now Assistant has learned
Google Assistant gets stronger, smarter across devices Read More »
Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality – a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that don't really exist in the physical world. ARE 360° Videos also VR? 360° Videos are video recordings
VR and 360° Videos Explained Read More »
It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 billion devices. Android Army That’s right, there are now more than 2 billion monthly active Android devices scattered around the globe. This is by far the
Android clocks up 2 billion devices Read More »
Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand Lens can now handle multiple objects at once. For example, if your take a pic of your friend in her living room, Lens can now (theoretically) tell you where you bought her
Pinterest Lens gets better in beta Read More »
Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way. The newly launched Sponsored World Lenses augment parts of the picture that are around the
New tools for Snap Ads Read More »
Is there any aspect of our digital lives Facebook isn’t keen on conquering? While LinkedIn mightn’t be the sexiest of platforms, it’s always been a reliable hub for professional networking (and seeing who’s been checking out your profile). However a new study shows Facebook is treading on LinkedIn’s turf. New Sheriff in town The State
Facebook closes in on LinkedIn for B2B connections Read More »