Earlier this year, Cyberlink launched Action Director 2 for Windows. Retailing for $59.99, it was designed for pro-level editing of action clips by viral-hopefuls. Of course, it was exclusively for desktop computers. ActionDirector Video Editor for Android brings it to mobile. The starting price? Free. Production schedule With ActionDirector for Android, integrated video camera software […]
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Without engagement content won’t spread but without content, there is nothing to spread. This is our motto. When it comes to Facebook posts we are always looking at ways to maximise the engagement. How can we get more likes, more comments, more shares on this? Ask around Asking people to like works, asking a question
Five tips to Facebooking from Alexia Purcell Read More »
Voice-only is so 2015. WhatsApp has just joined 2016 and rolled out its own video-calling feature. Say my name WhatsApp's 1 billion users on iOS, Android, and Windows can now video chat with one another to their heart's content. The feature brings WhatsApp closer into line with Facebook's other superstar child, Messenger. It's also the
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Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next. Smiley face? Allo's Smart Smiley button now scans your text and suggests all sorts of emoji or sticker, relevant to the content you're tapping out. It also works when receiving messages,
Google Allo now predicts your next emoji Read More »
In a multi-screen age, connecting with a captive audience gathered around the telly may feel like an impossible challenge. But what if you could harness both screens? Numbers Tell the Story Research has found that 87% of consumers said they used a second screen while watching TV, while around two-thirds of smartphone owners used their
TV-Assisted Targeting Owns the Moment Read More »
While Facebook owns many profitable properties, they don't always play together that well. This might be about to change with the announcement of a unified inbox. Stay on Message Facebook Pages, Instagram, and Messenger now share a common inbox, via the Pages Manager mobile app. The tabbed interface shows all your social stuff in one place, including
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Instagram has finally embraced Live video chats, joining Messenger, WeChat, Snapchat, and pretty much everyone else. In the moment Instagram announced the news in a blog post, explaining that live is now part of Instagram Stories. To start a stream, simply swipe right from the feed to activate the camera, then tap the "Start Live
Instagram joins gang, goes Live Read More »
ZIVA is a new marketing platform that aims to transform the way brands connect with their customers. The Sydney-based start-up enables businesses to use the Internet-of-Things to create meaningful connections with customers through “real-life behavioural data”. Connecting via wearable tech Wearable and smart technology is increasingly ubiquitous. ZIVA founder Isaac Elnekave believes this positions ZIVA
ZIVA uses smart, wearable tech to commercially connect Read More »
Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include certain elements that they have deemed intrusive. Under Google’s new rules, you could find that your
Google Announces Changes to Mobile Search Read More »
Oracle has beefed up its Content Marketing and B2B marketing automation platforms. The new additions are intended to help marketers better create and distribute content and map customer behaviour. New Content Portal Oracle’s new Content Portal automates the sourcing, tracking and distribution of approved content. It can be embedded into third-party applications or pages. Marketers
Martech Mashup: Oracle Marketing Cloud Read More »