Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a blog post. "In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video […]
Video views coming to Instagram Read More »
Skype continues to be a part of our mobile, and increasingly web-based lives. At least if Microsoft has any say in it. Skype for Web has just received an update geared towards chatting from shared or public computers. Talk to whoever you want As long as you have Skype credit or a subscription, all you
Skype extends the love to web users Read More »
Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement. We're constantly online and on-the-go, which means more opportunities for savvy marketers. Here's a look at the state of mobile marketing in the first quarter of 2016. On-the-grow We now officially spend more time on mobile than
Number Crunch: Mobile Marketing Read More »
While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspresso. Add it up AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of
MarTech Monday: AdEspresso for Facebook Read More »
You might have heard a lot about 360 video and Virtual Reality this year, but it can be hard to visualise without strapping on a headset. Happily help (and explanations) are at hand with the upcoming Convergence VR Festival in Sydney this April. Reel life Convergence bills itself as equal parts conference, trade show, and
Convergence VR Festival 2016 Read More »
One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. So we thought it fitting to take this anniversary to have a look at Facebook on this day. 1 billion Facebook now has 1 billion daily
Facebook now has 1b Daily Users Read More »
There's a difference between appearing online and being online, and a new concept program wants to take that to the next level. You Botter believe it Conceived during TechCrunch's Disrupt Hackathon earlier this month by developer Irene Chang, The Chat Bot Club aims to create a bot of yourself that convinces friends it's really you
Pretend you’re there with The Chat Bot Club Read More »
If it looks like a duck and quacks like a duck….it’s a Google Ad? A new update from Google sees new ad units that look suspiciously like the pins used in Google Maps. Pin the tail on the product Google announced the launch of local search ads in a blog post. “If you run a
Google Ads go undercover Read More »
Social media platforms are big business. They allow brands to gather vast amounts of personal information and content, and use it to market their wares. But in doing so, brands must ensure they comply with privacy and spam laws. What can I do? By all means, do engage with your followers on social media. Encourage
Privacy in a Social World Read More »
Twitter is increasingly become a one-stop shop when it comes to functionality, but there are still plenty of gaps that can make getting the most out of Twitter a challenge. Happily, there are plenty of tools to fill those gaps – here are three of our favourites. 1. Riffle There are plenty of Twitter analytics
Three terrific Twitter tools Read More »