[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Brand security & YouTube: Ads or Branded Content?

No-one wants their brand to appear beside bad content. After some highly publicised such occurrences in 2017, marketers began looking more critically at online video options—a response dubbed the ‘adpocalypse’. So, where exactly do we stand? Is it safe to delve back in? YouTube’s AI Take-downs Google is eager for us all to know they’ve

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Billions of Instagram photos quietly harvested by Facebook

Facebook announced at their last F8 conference that the company has been collecting Instagram photos in order to “enhance the company’s artificial intelligence technology.” Were users aware? Nope. Once more, Facebook has dropped a proverbial bomb, this time on Instagram users, when announcing that 3.5 billion photos have been harvested by the company. Many were

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Snapchat pivots back to chronological – for some

Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life.   After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. First off the line Select users are now able to view Stories in chronological order, the way they appeared

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Report: Despite everything, Facebook users Habits largely Unchanged

In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings. Change is hard The Wall Street Journal reported that, by and large, Facebook users haven’t actually changed their privacy settings. Facebook's healthy $12 billion revenue postings back up the 'business as usual' vibe. According

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Facebook Top Tips on Local News Subscription Accelerator

14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project. The best ways to read all about it The publishers focused on foundations such as developing performance milestones and revamping company culture to optimise existing markets. Jason Sylva, former marketing executive at the

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