Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise. Studio strategy Activate Studio is a new service for developing and managing influencer marketing strategies. It is intended for brands that lack a dedicated social media team. The Studio service operates […]
Activate Studio brings Influencers into focus Read More »
Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed. Know the ingredients In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaiming its efforts in changing the management of ads and Pages for wiser readership. Maneuvering the negativity of political
Facebook’s quest for Transparency Read More »
LinkedIn is preforming a small trial, where select users must use hashtags to post updates on their personal accounts. #Curious The change was first noticed after some users found themselves having to add hashtags in order to complete a status update. A social media rep for LinkedIn has since confirmed the company is trying to
Linkedin goes #Hashtag Mandatory Read More »
First there were photo editing tools, then videos. LinkedIn's march towards modernity seems to know no bounds. The latest: the GIFs are coming. Move it LinkedIn has teamed up with Tenor to power so users can quickly search for, and insert, GIFs into messages. Tenor, which was recently acquired by Google, powers over 12 billion
The GIFs are coming to LinkedIn Read More »
Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes. Better ad ROI advice Google’s new Reach Planner is set to speed up campaign planning and increase efficiencies and ROI for online ad spends. It works by analysing user-input info about target markets and
Martech Mashup: G Reach Planner Video Ad Exposure Read More »
Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee Chris Whylie’s testimony of the leak, far surpassing 87 million users, Australia is keen on getting answers. In a recent blog post, Facebook
Australia opens probe into Facebook data fiasco Read More »
Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the
Snapchat serves up new Insights for Brands Read More »
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It.
BeautyStack makes bookings social Read More »
New autofill functionality for Android Oreo promises a better password manager experience, but only if the apps meet certain criteria. Secure info, remembered for you Android is making a list of approved apps to easily and securely store and recall information that is repeatedly typed into apps and sites. If you juggle a collection of
Android Oreo lists approved password managers Read More »
Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences
Facebook announces Three New Ad Products at Shoptalk Read More »