Snapchat is launching its own Shoppable AR, to make selling through lenses even easier for advertisers to capitalise. $elfies Launching Sponsored Lenses back in 2015, Snapchat is now offering a way to tie a Lens to a button, which users can then tap to visit a website or make a purchase. Other opportunities include […]
Snapchat Advertisers to Sell through Lenses Read More »
In 2017, US iPhone users spent 23% more on in app purchases than in 2016. Tasty Apple Apple iPhone consumers spent an average of $58 per active user in 2017, compared to $47 per active user a year earlier. The data comes courtesy of app store intelligence firm Sensor Tower. The rising popularity of dating apps,
Stat Attack: iPhone In-App Spending on the Rise Read More »
How do you reckon Gen Z wants you to reach out to them? It’s not social and it’s not SMS. Plus, this is a story about MailChimp, so it’s obviously… eDM to get to Z Whatever you may think of the media habits of Gen Z— those born between 1996 and 2010— MailChimp has found that
Martech Mashup: MailChimp beyond Millennials Read More »
Facebook announced at their last F8 conference that the company has been collecting Instagram photos in order to “enhance the company’s artificial intelligence technology.” Were users aware? Nope. Once more, Facebook has dropped a proverbial bomb, this time on Instagram users, when announcing that 3.5 billion photos have been harvested by the company. Many were
Billions of Instagram photos quietly harvested by Facebook Read More »
Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life. After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. First off the line Select users are now able to view Stories in chronological order, the way they appeared
Snapchat pivots back to chronological – for some Read More »
In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings. Change is hard The Wall Street Journal reported that, by and large, Facebook users haven’t actually changed their privacy settings. Facebook's healthy $12 billion revenue postings back up the 'business as usual' vibe. According
Report: Despite everything, Facebook users Habits largely Unchanged Read More »
14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project. The best ways to read all about it The publishers focused on foundations such as developing performance milestones and revamping company culture to optimise existing markets. Jason Sylva, former marketing executive at the
Facebook Top Tips on Local News Subscription Accelerator Read More »
Here’s a handy update for G Suite Admins: it’s now easier to share files through Gmail, Calendar, and associated apps. Check it out When sending an email, calendar invite, or other correspondence that includes a Drive file, the “Access checker” feature lets you see if recipients have permission to view the file. If the
G Suite updates Access Control Read More »
Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook users to take advantage of its latest creative tools. AR drawing allows users to virtually scribble
Facebook Stories and Instagram Boomerang add AR Drawing Read More »
Following the success of Snapchat’s Lens Studio, the platform is releasing seven new templates for face lenses. Face of the future Snappy developers will now be able to create Face Lenses from the new array of templates. The templates include: Face Paint (allows for creating objects tied to facial features) Photo (make changes to profile
Snapchat expands Lens Studio features Read More »