[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram hints at Voice and Video Calling

Instagram is making a move toward real-time communication, as programmers have discovered telling code hidden deep within the company’s Android Application Packages. Lookout Messenger and Skype As the tug-of-war continues between Snapchat and Instagram, it seems the latter is determined to move beyond cloning each other’s features and offer Direct message voice and video calling. […]

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Study: They Don’t Share ‘Em Like They Used To

A recently released study has a stern message for content managers: social engagement is trending down. Finger on the engagement and referrals BuzzSumo’s Content Trends Report 2018 has revealed that ‘Content engagement, such as shares, likes, and comments on social networks, has halved since 2015.’ Further, it has found that referral traffic from social sources

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Facebook works Local for Subscriptions

The Facebook Journalism Project: Local New Subscriptions Accelerator has been announced to help metro newspapers transition into the digital age. $3 million pilot project In the twilight of the print industry, publishers are adopting a new model of digital subscription essential to the sustainability of their business and Facebook is providing a guide to drive

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Facebook shares Insights from Inclusive Internet Index

Facebook has published their findings from their 2018 Inclusive Internet Index, complied by the Economist Intelligence Unit. Internet as resource At present, the internet may be the single most useful tool we have as a society, but 3.8 billion of the global population don’t have access and Facebook is trying to bring internet to the

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Martech Mashup: New YouTube Analytics

YouTube is launching a new Studio Dashboard and adding three data measures for creators to analyse. First impressions Whenever a viewer sees a video thumbnail within YouTube, it will be registered as an ‘impression’. Thumbnail impressions will be reported from home pages, subscription feeds, search results, and the “up next” section. Most marketers will recognise

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Four new Features on Horizon for Instagram?

Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in

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