Feedback facilitator SurveyMonkey has found a new way to interface with Facebook, running surveys directly within Messenger. Talk to an interested ape The Messenger-integrated surveys look pretty-much the same as a standard Messenger conversation. Instead of chatting with a real friend, the respondent chats with a friendly SurveyMonkey. Questions show up in the chat window, […]
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Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion. However Facebook’s revenue growth for the quarter
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Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon. Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping
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Soon, Google will make it easier to find a quick bite, by publishing estimated wait times for service at your favourite restaurants. Where and the worth As an algorithm-driven detail Google says that, at launch, wait times will be visible for ‘nearly a million sit-down restaurants around the world’. Initially, wait times will be rolling
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While Snapchat’s grim Q3 earnings report will surely last longer than the platform’s 24 hour posts, there’s still life in the not-so-old girl yet. Pixel Perfect Snapchat is giving advertisers access to the much-requested conversion pixel, which lets you track user behaviour after seeing your ad. The feature, called Snap Pixel, lets you embed a
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Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything to your social diaspora. To start a poll, compose a post and select
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Who said publishing’s dead? Facebook certainly doesn’t think so – it’s just added a monetisation tab for Instant Articles. Instant Cash? Publishers currently using Facebook’s Audience Network can now turn recirculation ads on and off with a click, thanks to the shiny new monetisation tab. Previously, recirculation ads could only be activated via the clunky
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Facebook has announced two new tools for marketers to optimise and tweak multiple campaigns. Split the Difference The first feature, Creative Split Testing, lets you A/B test various elements of your campaign including images, video length, headlines, and CTAs. Users will only see one version of your ad. Test for the best The second feature
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The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high
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As the retail world gears up for the gift-giving season, MailChimp has offered its top five tips for converting online. Short version To paraphrase, the crux of MailChimp’s advice is: Turn transactional comms into subtle promos. Upsell at the checkout. Retarget browsers for conversion. Recapture escaped sales. Reward loyalty. Evidenced advice
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