[SMK] AI & Digital Marketing Capability Transformation
Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending. Driven primarily by mobile […]
Traditional marketing on the decline, digital on the rise Read More »
For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already
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Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore
Pinterest ups its Search Capabilities Read More »
When you install an app, you give it permission to do things on your device. It’s so ubiquitous that most folks barely consider: how much privacy is being given away? Is the risk real? Mobile endpoint security firm Lookout has discovered that many apps spy on users more than expected. Recent research has found over
Are your apps spying on you? Read More »
Messenger app Discord—hitherto known for providing text and voice comms for gamers—has launched screen-share and video chat services. Compete Discord isn’t shy about their intentions. The tagline at the top of their app homepage proudly declares ‘It’s time to ditch Skype and TeamSpeak’. It claims to be better and easier than Skype, and unlike TeamSpeak
Discord video chat takes the game from Skype Read More »
Google has released guidance for publishers to steer the internet into a less annoying place, led by better advertising. Avoid the annoyance: pop-ups Number one on the list of annoyances for regular web users is pop-ups ads, accounting for 97% of standards violations for desktop browsers and 54% on mobile. Half of those surveyed said
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WhatsApp has announced some a new app that will be music to many a marketer's ear. What’s Up? WhatsApp business, that’s what WhatsApp is planning to release a new app, creatively called WhatsApp Small and Medium Business. Users will be able to receive messages from businesses on the new app, as well as continue to
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Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the
Facebook wants to give your website a facelift Read More »
World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow
Lonely Planet App: Trips for sharing Read More »
Facebook has announced Groups for Pages, which will enable platform communities to hold forums within designated sections. Groups get special treatment Page Admins will have the ability to create special groups within a given Page, along with a channel for discussion amongst members. The global launch will see artists, professionals, brands, or even news agencies,
Facebook Groups discussion channels coming soon Read More »