[SMK] AI & Digital Marketing Capability Transformation
The combined total of active users using social media platforms has passed the three billion mark. We are digitally social According to We Are Social and Hootsuite, out of 3.819 billion internet users, 3.028 billion engage in social media. Just to put that in perspective, with a global population just shy of 8 billion, nearly […]
Social media hits Three Billion Users Read More »
Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots. Meaning within customer texts can be better interpreted
Facebook launches Messenger 2.1 Read More »
Google Maps and the ubiquitous Google Search are both getting a new feature: a Q&A section that will be appended to listings. Users ask Searching for the location on Google Maps or Search often leads to a local listing. Soon, they’ll each include a Q&A section. At launch, the section will appear at the foot
Q&A comes to Google Maps & mobile Search Read More »
Giphy has joined the race to monetise. And so, sponsored GIFs will soon be coming to messaging tabs on a device near you. How will it work? Sponsored GIFfs are likely to slot in intuitively for end users, showing up much the same as a sponsored result on a search page. According to TechCrunch, who
Giphy to test sponsored GIFs Read More »
Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats
Facebook Audience Network users to set own CPMs Read More »
With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page. The yellow pages of now LinkedIn’s Company Pages are designed to help businesses build brand awareness, showcase proprietary practices and methodologies, and publish content. These Pages are also highly ranked within search results, lending
LinkedIn launches Company Pages Playbook Read More »
AdWords Express now lets users decide which goal they'd like to achieve through specific online ads. Three goals for your business Goals will enable businesses to choose from three distinct initiatives: Call your Business, Visit your Storefront, and Take an Action on your Website. Call your Business will allow a company to receive more direct calls
Martech Mashup: AdWords Express adds Goals Read More »
After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017. Blue bird sings a softer song At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail. Twitter
Twitter sees fewer tweeters in Second Quarter Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
Facebook Stories goes public Read More »
Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing
Facebook launches updates for Video Re-Shares Read More »