Facebook is creating a proprietary app, similar to Houseparty, to capitalise on conference video calling. Facebook clones the best In an effort to engage the group video craze, Facebook will be unveiling its new app which is currently dubbed Bonfire. Facebook is known for not trying to re-invent the wheel when it comes to app […]

Facebook’s solar-powered drone, designed to bring internet to remote areas, has operated and landed with flying colours.   Any landing you walk away from… Unlike Aquila’s maiden pilot run, the drone completed its test and this time without the crash landing. The goal is to create a collection of sun-powered drones, capable of remaining air-born

Facebook is rolling out its “Find Wi-Fi” feature globally, allowing users of both iOS and Android devices to find the Wi-Fi nearest their location. A divining rod for a new generation Last year, Facebook tested its “Find Wi-Fi” feature in select countries and only on iOS devices. The larger scale roll-out will be ideal for

Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition. Just like TV, you will all see the same ads The new algorithm will allow advertisers to target a household as a whole and measure the effectiveness of group driven campaigns. The

In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines. At the top of the list, the most