[SMK] AI & Digital Marketing Capability Transformation
Let’s paint a picture: your brand has a social media page with a solid follower base. Posts made by followers are monitored to ensure they don’t breach the page’s published “house rules”. Some followers are a smidge over-enthusiastic about your brand, and publish negative comments about your competitor’s products. Some of these comments you know […]
You are what others Tweet Read More »
Cloud service Box has recently launched a desktop app, with brands firmly in its sights. They’re calling it Box Drive. Inside the Box While still in beta, Box Drive brings pretty much pulls in all the functionality of Box's mobile app. This includes collaboration tools, multiple device support, auto-syncing, and all the other stuff you’d
Box makes play for Business Read More »
Facebook may be big, but that doesn’t mean its forgotten how to work out. The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon. Let’s get physical The partnership with esports giant ESL Gaming will reportedly bring over 5500
Facebook sprints into live-streaming Sports Read More »
Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest will now autoplay. Play along The update means videos will launch once they appear in the feed. In an attempt at quality control, Pinterest will charge you less, the more people
Pinterest pushes Auto-Play Video Ads Read More »
While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram. The results show that Facebook is now heavily weighted towards news. Indeed, media Pages
Stat Attack: Instagram destroys Facebook for Engagement Read More »
Always one to define or buck trends, Facebook has announced an update to the way it handles hot content. The Trending results page has been redesigned. Stay on Target Aside from a sleeker look, the page makes it easier to discover what various publications are saying about trending and breaking news. For example, if Donald
Facebook’s Trendy update Read More »
While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a design studio. Geo-that While you’ve been able to mock up your own Geofilters for over a year, the
You can now design your own Snapchat Geofilter Read More »
While Facebook is one of the most popular places to express yourself online, a new report suggests you might want to exercise caution when posting and going for a job. Apparently recruiters are swarming over Facebook to vet candidates, and they’re not impressed. Slow head shake The report from Jobvite shows that while 90% of recruiters
Report: Recruiters turning to Facebook Read More »
If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive
Instagram dials up Snapchat cloning Read More »
Who says kitten videos are bad for you? A new study shows YouTube has the most positive impact on children's mental health, while Snapchat and Instagram have the worst. Video wins The #StatusofMind Report published by the Royal Society for Public Health and the Young Health Movement, surveyed 1500 people aged 14 – 24 years from
Report: YouTube best for kid’s mental health, Instagram worst Read More »