[SMK] AI & Digital Marketing Capability Transformation
Do you use Instagram and MailChimp? Then read on to learn about the new Instagram Ad Campaigns from the email client. Gram to Go MailChimp launched Facebook Ad Campaigns a few months ago, with the Instagram version working much in the same way. Creating an Instagram Ad mirrors the process of building an […]
Martech Mashup: Instagram Ad Campaigns for MailChimp Read More »
Instagram seems set to let users archive posts from their profile, similar to deletion but with the ability to put it back later if they change their mind. Covered for recklessness Instagram users who delete a post on a whim may later regret it. If they want it back up, they’d have to do it
Archive outed on Instagram Read More »
A report from the Internet Creators Guild sheds light on the shadowy back-end of YouTube monetisation. Brand deals > Pre-roll The report authors surveyed professional creators to discover their methods, concerns, and income patters. It found 50% of creators now get most of their income from brand deals—agreements with advertisers and marketers to mention them
Report: Influencer remuneration Read More »
If you're doing well enough to keep up with the advances in ad tech, there's likely one area that you've overlooked: Privacy Policies. While you were Sleeping Before you hit 'Back', consider all that has happened in recent times: * Google updated their own new account T&Cs to declare to users they have dropped the wall
The one bit Ad Tech you’re probably out of date with Read More »
Facebook loves Live and 360 video almost as much as it loathes clickbait and fake news. Every week the former gets shiny new update, the latter a severe clamp down. Here’s the latest in Facebook’s move to crush clickbait. Click at your peril Facebook considers posts that are misleading, sensational, or spammy as clickbait. Also
Facebook’s cracks it with Clickbait Read More »
Viral hate messages will be less profitable in future, thanks to a revision of YouTube’s Advertiser-friendly content guidelines. Response to criticism In recent times, YouTube has come under fire for its failure to monitor content. In some circumstances, this has led to advertisers’ brands being set alongside content that they did not want to be
YouTube Ad standards hit back at haters Read More »
Skype has followed Instagram by following Snapchat. Vibrant colours, stickers, animations and emojis: it’s the opposite of growing up. SnapSkype Skype’s total redesign hones its focus on texting with a slick interface, and an ability to react to individual messages with emojis. Then, there’s ‘Highlights’—Skype’s answer to Stories. Take a pic or video, decorate it
Skype redesign slaps Snapchat & Instagram Read More »
If you use Canvas Ads on Facebook, life just got a little easier. Or at least more automated. Set and Forget Now when you enter a URL to create your ad, Facebook automatically pulls images from the page, including their related links. And boom: you now have a Canvas Ad! The tech wizardry is thanks
Facebook automates creation of Canvas Ads Read More »
Facebook has announced two updates for Live that make it easier to connect with friends. Here what's you need to know. Live Chat with Friends The first update is Live Chat with Friends. This feature lets you invite multiple friends to a private chat, where you can discuss a public live broadcast. For example you might be
More ways to connect on Facebook Live Read More »
Hot on the heels of an April redesign for Instagram Direct, an Instagram app update is making further changes to the rules about square photos. With some tweaks to link previews too. Rectangular DMs Probably the most significant change of the update is that users can now share rectangular photos inside Instagram Direct – the
Instagram: not so square, Direct Read More »