[SMK] AI & Digital Marketing Capability Transformation
Ever wondered which companies are top of pops at the moment? Wonder no more – LinkedIn's Top Companies List 2017 has been unveiled. Cue drumroll… And the winner is… To pick the winners, LinkedIn looked at the most-sought after companies among its 500 million members, apparently based on billions of actions. The winners (incidentally occurring in alphabetical […]
LinkedIn’s Top Companies 2017 Edition Read More »
Here's something that's taken longer to happen than might be expected. Facebook is testing a feature that unifies notifications across Facebook, Instagram, and Messenger. Sorry WhatsApp, you don't make the cut this time. Family First This means if you get a Like on Instagram, you'll be notified on Facebook or Messenger. Conversely, if there's a
Facebook, Instagram and Messenger unite Read More »
It was only a matter of time, really. Yes, you can now order food on Facebook. So there's no longer any reason to leave the house now, is there? Feed my Facebook Select Facebookers are seeing a cute Hamburger icon on desktop and mobile. It's called "Order Food". Clicking the icon lets you place food
Yup, you can now order food on Facebook Read More »
Facebook is cracking down on Pages publishing Live videos that aren’t, exactly, what you’d call engaging. Moving pictures Facebook has updated its Live API Platform Policy to prohibit the use of static or looping images, and live-stream polls, in Live broadcasts. The update is a response to user feedback, and the proclivity of publishers using countdowns
Facebook reads the Riot Act on Fake Live Video Read More »
While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats. And when it comes to Influencers, Instagram reigns supreme. Insta-hits The 2017 State of the Union Report from Hashoff, which surveyed 300 Influencers, revealed that a whopping 99% of respondents post to
Report: Influencers love Instagram the best Read More »
Here are two handy updates for LinkedIn lovers: a new InMail Analytics Report and Today's Job Matches for mobile. Measure it The refreshed InMail Analytics Report pulls data from LinkedIn's vast treasure troves, so recruiters have access to more strategic data. Improvements include an intuitive interface, actionable insights, response rates for candidates, and data on
Martech Mashup: LinkedIn Job Matches go Mobile Read More »
New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface. AI brings people together, for sales Dr. J. Galen Buckwalter, former chief and founding scientist of eHarmony.com, is at the forefront of finding and bringing together micro-influencers for market recognition. Using various algorithms of brand compatibility, Soulmates.ai seeks out individuals with social
Find the right Influencers using AI Read More »
Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the Nine and Acxiom hope marketers and advertisers will see as the result of their collaboration. Acxiom’s LiveRamp platform uses big data for targeted
Nine amps up with LiveRamp for Targeted Marketing Read More »
While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of fancy new updates. Get up ‘n’ Go Google Assistant already works with Google Home, Android, and Android Wear. Now Assistant has learned
Google Assistant gets stronger, smarter across devices Read More »
An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens. It remains to be seen whether users are happy
Twitter goes 360 on Apple TV Read More »