[SMK] AI & Digital Marketing Capability Transformation
Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest will now autoplay. Play along The update means videos will launch once they appear in the feed. In an attempt at quality control, Pinterest will charge you less, the more people […]
Pinterest pushes Auto-Play Video Ads Read More »
While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram. The results show that Facebook is now heavily weighted towards news. Indeed, media Pages
Stat Attack: Instagram destroys Facebook for Engagement Read More »
Always one to define or buck trends, Facebook has announced an update to the way it handles hot content. The Trending results page has been redesigned. Stay on Target Aside from a sleeker look, the page makes it easier to discover what various publications are saying about trending and breaking news. For example, if Donald
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While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a design studio. Geo-that While you’ve been able to mock up your own Geofilters for over a year, the
You can now design your own Snapchat Geofilter Read More »
While Facebook is one of the most popular places to express yourself online, a new report suggests you might want to exercise caution when posting and going for a job. Apparently recruiters are swarming over Facebook to vet candidates, and they’re not impressed. Slow head shake The report from Jobvite shows that while 90% of recruiters
Report: Recruiters turning to Facebook Read More »
If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive
Instagram dials up Snapchat cloning Read More »
Who says kitten videos are bad for you? A new study shows YouTube has the most positive impact on children's mental health, while Snapchat and Instagram have the worst. Video wins The #StatusofMind Report published by the Royal Society for Public Health and the Young Health Movement, surveyed 1500 people aged 14 – 24 years from
Report: YouTube best for kid’s mental health, Instagram worst Read More »
Do you use Instagram and MailChimp? Then read on to learn about the new Instagram Ad Campaigns from the email client. Gram to Go MailChimp launched Facebook Ad Campaigns a few months ago, with the Instagram version working much in the same way. Creating an Instagram Ad mirrors the process of building an
Martech Mashup: Instagram Ad Campaigns for MailChimp Read More »
Instagram seems set to let users archive posts from their profile, similar to deletion but with the ability to put it back later if they change their mind. Covered for recklessness Instagram users who delete a post on a whim may later regret it. If they want it back up, they’d have to do it
Archive outed on Instagram Read More »
A report from the Internet Creators Guild sheds light on the shadowy back-end of YouTube monetisation. Brand deals > Pre-roll The report authors surveyed professional creators to discover their methods, concerns, and income patters. It found 50% of creators now get most of their income from brand deals—agreements with advertisers and marketers to mention them
Report: Influencer remuneration Read More »