[SMK] AI & Digital Marketing Capability Transformation
At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution. Last click’s last breath Google Attribution, it seems, is all about the quest to discover which points of contact actually compel consumers to purchase. So far, most online platforms take a […]
Google Attribute: your next Ad Analyser Read More »
Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand Lens can now handle multiple objects at once. For example, if your take a pic of your friend in her living room, Lens can now (theoretically) tell you where you bought her
Pinterest Lens gets better in beta Read More »
It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 billion devices. Android Army That’s right, there are now more than 2 billion monthly active Android devices scattered around the globe. This is by far the
Android clocks up 2 billion devices Read More »
Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality – a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that don't really exist in the physical world. ARE 360° Videos also VR? 360° Videos are video recordings
VR and 360° Videos Explained Read More »
Here’s a simple but nifty update from Google: Smart Reply in Gmail. Smarty Pants Smart Reply uses machine learning to suggest responses to your messages, based on their content. For example if a customer wants to meet up, Smart Reply will offer a range of meeting times you can select and send with a few
Smart Reply in Gmail will save you time Read More »
Is there any aspect of our digital lives Facebook isn’t keen on conquering? While LinkedIn mightn’t be the sexiest of platforms, it’s always been a reliable hub for professional networking (and seeing who’s been checking out your profile). However a new study shows Facebook is treading on LinkedIn’s turf. New Sheriff in town The State
Facebook closes in on LinkedIn for B2B connections Read More »
Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way. The newly launched Sponsored World Lenses augment parts of the picture that are around the
New tools for Snap Ads Read More »
While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways. Here’s a handy one: Salesforce is betting on machine learning to help summarise and streamline professional communication. Program and learn In 2017, the average person will spend
Martech Mashup: Salesforce employs AI Read More »
Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conversions. Are you a convert? The Offline Conversion tool for lead ads presents a range of information showing how ads are influencing the offline behaviour of your customers. For example, retailers can now see direct connections between ads
Facebook updates Offline Conversion Data Read More »
Another week, another Messenger update. This one’s a bit meatier than most and aimed at brands: Chat Extensions. Chatterbot Chat Extensions, announced at the F8 developers conference, lets multiple users to chat with the same business simultaneously. To get talking, tap the (+) icon to open Chat Extensions. You can then add a business to
Messenger’s new Bells and Whistles Read More »