[SMK] AI & Digital Marketing Capability Transformation
It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts. Snap to it Instagram Stories, a clone of Snapchat Stories, has torn a big chunk […]
Millennials rally around Snapchat despite Instagram’s advances Read More »
Tech start-up Completed wants to make it easier to rank business professionals in your surrounding area. Completed competes with LinkedIn Rather than rate a company as a whole, this new service is looking to rank the individuals within in an effort to redefine the hiring and job search process. Following a month’s worth of beta
Completed wants to take on LinkedIn Read More »
Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs. Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped. Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing
Google updates to favour real people. Are you prepared? Read More »
Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts around topics users are discussing at the moment. These are updated in real-time. You can see how hot a topic is, thanks to a
Facebook trials ‘Latest Conversations’ for Trends Read More »
YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too. And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way. Don’t adjust your sets YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts.
YouTube courts TV stars for new shows Read More »
Well that didn’t take long. Snapchat is making hay while the sun shines and partnering with TV networks to create snappy shows for its army of millennials. Modern Family Snapchat is partnering heavy hitters including NBCUniversal, ESPN, and ABC to create snackable TV episodes, each around three – five minutes long. These “microsodes” will appear
Snapchat moves into On-Demand TV Read More »
In its continuing efforts to fight fake news and bring balance to the News Feed, Facebook is letting select users follow Topics, not just friends and Pages. Topical update The “Topics to Follow” box appears in the News Feed and is populated with topics – presumably pulled from your interests. Categories cover the gamut from
Facebook relents, now lets you follow Topics Read More »
The speculation is over – Amazon is coming. It has confirmed that it will launch physical retail operations in Australia with “Amazon Marketplace” platform for third party sellers. The question now is: how should businesses respond? Look beyond the headlines Largely based on the US experience, most media commentators are predicting doom for
Amazon is coming: are you ready? Read More »
Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will now allow mobile ads to appear “above the fold” (that is, ads which can be viewed without scrolling down the page). Eligible ads are 300×250 medium rectangle, and Google says they must not
Google’s new User-Friendly Ads for Mobile Read More »
Facebook and Dropbox have launched a new collaboration for cloud storage and social fans: a better way to access Workplace by Facebook. Work-around Workplace by Facebook is the platform’s enterprise offering and rival to Slack and Atlassian. To get more SMEs and marketers interested, it’s now being offered for free. Drop in Dropbox was quick
Martech Mashup: Dropbox and Facebook become friends Read More »