[SMK] AI & Digital Marketing Capability Transformation
Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality – a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that don't really exist in the physical world. ARE 360° Videos also VR? 360° Videos are video recordings […]
VR and 360° Videos Explained Read More »
Here’s a simple but nifty update from Google: Smart Reply in Gmail. Smarty Pants Smart Reply uses machine learning to suggest responses to your messages, based on their content. For example if a customer wants to meet up, Smart Reply will offer a range of meeting times you can select and send with a few
Smart Reply in Gmail will save you time Read More »
Is there any aspect of our digital lives Facebook isn’t keen on conquering? While LinkedIn mightn’t be the sexiest of platforms, it’s always been a reliable hub for professional networking (and seeing who’s been checking out your profile). However a new study shows Facebook is treading on LinkedIn’s turf. New Sheriff in town The State
Facebook closes in on LinkedIn for B2B connections Read More »
Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way. The newly launched Sponsored World Lenses augment parts of the picture that are around the
New tools for Snap Ads Read More »
While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways. Here’s a handy one: Salesforce is betting on machine learning to help summarise and streamline professional communication. Program and learn In 2017, the average person will spend
Martech Mashup: Salesforce employs AI Read More »
Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conversions. Are you a convert? The Offline Conversion tool for lead ads presents a range of information showing how ads are influencing the offline behaviour of your customers. For example, retailers can now see direct connections between ads
Facebook updates Offline Conversion Data Read More »
Another week, another Messenger update. This one’s a bit meatier than most and aimed at brands: Chat Extensions. Chatterbot Chat Extensions, announced at the F8 developers conference, lets multiple users to chat with the same business simultaneously. To get talking, tap the (+) icon to open Chat Extensions. You can then add a business to
Messenger’s new Bells and Whistles Read More »
If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows. According to reports, Facebook is next cab off the rank. Channel surfers Facebook is set to launch dozens of TV-style shows this month, with plenty more in the pipeline. As it cranks
Facebook prepares for TV onslaught Read More »
Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased. Advertisers want you (or at least your profile) Twitter is in the process of sharing activity and profile info for advertisers to learn personal interest of tweeters. For North American users, website embedded tweets
Twitter gets loose on Privacy and Tracking Read More »
YouTube has announced an increase of live-streaming availability to users with less than 1000 followers. A boost for the little guy At the launch of “Go Live” via popular YouTube channels, content creators were required to have a minimum of 10,000 followers, which was then downgraded to 1000. The update has not been officially announced,
YouTube expands Live Streaming on Mobile Read More »