[SMK] AI & Digital Marketing Capability Transformation
Twitter continues to up its video arsenal, with updates set to bring full-screen video advertisements to the mobile Twitter app. In to interstitials In a presentation about how to monetise their Moments feature, Twitter has revealed they’re going to launch full-screen vertical video interstitial ads in twitter feeds on Android and iOS mobile devices. For […]
Twitter’s full-on vertical video ads Read More »
In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website. Mobile first, but only just Until now, the vast majority of people use Instagram via its native app. Indeed, web and desktop options for the platform have been virtually non-existent. The strategy
Instagram moves into the web for new markets Read More »
It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark. Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks like Facebook will be the first. Billions In its recent earnings
Facebook on schedule to reach 2B users Read More »
It may be news to some, but Apple pays some sites—known as ‘affiliates’—to link to apps on the App Store. Heretofore, the base commission rate has been 7% for both app downloads and in-app purchases. Now, those commissions are going to be cut. Reality Best information indicates that the cut in affiliate commissions is only
Apple app commissions: freemium attack? Read More »
In a welcome piece of UX redesign, Snapchat is halting its habit of automatically adding a white border to old photos that users share from Memories. Old snap memories Until now, sharing a photo that was more than 24 hours old would incur a compulsory white border. The border was presumably meant to signify the
Snapchat blows off borders Read More »
As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitator is one of Google’s promotional focal points of the week. They’re boasting ‘step-by-step cooking instructions for more than
Google cooks up in-home Ad Opps Read More »
Facebook is rolling out a new feature that overlooks your filters to provide a broader perspective, in an effort to count fake news. No (fake) news is good news Relevant content will now be presented with a list of links to additional articles. The goal is to promote fact-checking amongst trending topics appearing across Facebook.
Facebook goes to war against Fake News Read More »
Google and Yi Technology have paired to make the Yi Halo – a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses operating together, the entire unit weighs under 3.5
Yi Halo: 8K Google VR cam Read More »
Are you still noticing a decline in the engagement and reach of your Facebook posts? Don’t worry, you’re not alone. With so much content being published on Facebook, getting your posts showing up in people’s newsfeeds is just one part of the battle. Another is Facebook algorithm which deliberately shows people content Facebook thinks is
Is Facebook blocking you for posting too often? Read More »
Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams. Insider insights Chrome development team member Francois Beaufort has given advanced notice of a forthcoming Chrome feature update. It that will let Chromecast ignore select unnecessary data so that it can directly
SMK Explores: Boosted Chromecast video quality Read More »