[SMK] AI & Digital Marketing Capability Transformation
In a multi-screen age, connecting with a captive audience gathered around the telly may feel like an impossible challenge. But what if you could harness both screens? Numbers Tell the Story Research has found that 87% of consumers said they used a second screen while watching TV, while around two-thirds of smartphone owners used their […]
TV-Assisted Targeting Owns the Moment Read More »
While Facebook owns many profitable properties, they don't always play together that well. This might be about to change with the announcement of a unified inbox. Stay on Message Facebook Pages, Instagram, and Messenger now share a common inbox, via the Pages Manager mobile app. The tabbed interface shows all your social stuff in one place, including
Facebook Pages, Instagram & Messenger get Unified Inbox Read More »
Instagram has finally embraced Live video chats, joining Messenger, WeChat, Snapchat, and pretty much everyone else. In the moment Instagram announced the news in a blog post, explaining that live is now part of Instagram Stories. To start a stream, simply swipe right from the feed to activate the camera, then tap the "Start Live
Instagram joins gang, goes Live Read More »
ZIVA is a new marketing platform that aims to transform the way brands connect with their customers. The Sydney-based start-up enables businesses to use the Internet-of-Things to create meaningful connections with customers through “real-life behavioural data”. Connecting via wearable tech Wearable and smart technology is increasingly ubiquitous. ZIVA founder Isaac Elnekave believes this positions ZIVA
ZIVA uses smart, wearable tech to commercially connect Read More »
Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include certain elements that they have deemed intrusive. Under Google’s new rules, you could find that your
Google Announces Changes to Mobile Search Read More »
Oracle has beefed up its Content Marketing and B2B marketing automation platforms. The new additions are intended to help marketers better create and distribute content and map customer behaviour. New Content Portal Oracle’s new Content Portal automates the sourcing, tracking and distribution of approved content. It can be embedded into third-party applications or pages. Marketers
Martech Mashup: Oracle Marketing Cloud Read More »
Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app. Family fun Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users taking turns to set scores or play against a friend. Facebook is now set to open Messenger up to third-party developers, though
Facebook brings Instant Games to Messenger Read More »
Increased targeting functions have boosted ad spend on Facebook, Instagram, Twitter and Pinterest, according to new research by Kinetic Social. Big changes The US social ad services company, whose clients include EA Sports, H&M, American Express, and New Balance, produced a report based on its clients' activity in the third quarter of 2016. Engagement from
Stat Attack: Video Ads winning Retail Read More »
Instagram has added a few new features to its Snapchat-inspired Stories. Upskilled In a nod to sharing, you can now include Mentions of other users in your Stories To add a mention, you type @ followed by the relevant username. Your friend's username will then appear underlined in the story. Users tapping the Mention will
Instagram beefs up Stories Read More »
Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos. Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog
Branded Content now free for Facebook Verified Pages Read More »