[SMK] AI & Digital Marketing Capability Transformation
Productivity app Any.do has just added some powerful new AI tools to help you power through your to-do list. Smarty pants Any.do now offers an AI assistant to keep its 15 million users on track. So if you need to book a flight or service, Any.do's assistant will display in a chatbot-style interface and attempt […]
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BlueJeans—a company renowned for cloud-based video conferencing and comms services—has unveiled onSocial. It’s a multi-stream live video broadcasting platform that embraces social media for broad accessibility. Facebook Live plus onSocial is building on the success of Facebook Live. It lets producers bring multiple streams together into a single broadcast. For viewers, onSocial grants access to
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Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike. Wearable tech for the Snapchat generation The smart sunglasses let users snap 10-second videos, from their point of view. Think of it as taking first-person snapshots of daily life. Fashion
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Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners. Group effort Pinterest has teamed up with media groups and publishers including BuzzFeed, GQ, and Food Network to populate Explore with a range of content and video ads. It's similar to Snapchat Discover, with content customised to users
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Facebook is testing a new way to show multiple products in the News Feed. More the merrier According to Adweek, in preparation for the holiday period Facebook is trialling a new ad unit that lets retailers display more than one product. So the primary ad will feature related products images underneath. Clicking on these will
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Instagram might traditionally be associated with lifestyle, food, and beauty content. However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack. Driving it home It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week. While two years ago 38%
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In an unlikely pairing, Snapchat has partnered with Foursquare to beef up its geo-targeting chops. Stay on target Foursquare will now power Snapchat's Geo Filters, so Snapchat can more accurately map where their customers and ads are served. Foursquare currently has over 90 million locations on file, so the partnership could significantly boost Snapchat's mobile
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MailChimp has announced a raft of updates to its Dashboard, intended to make data more actionable for marketers. Big four The first new feature is Explore MailChimp. This is populated with suggestions around your current usage and preferences. For example, if you've connected your store to MailChimp, Explore might suggest pre-built audience segments based on
Martech Mashup: MailChimp’s souped-up Dashboard Read More »
Periscope has just given content creators an early Christmas present, with three new tools to boost audience engagement. Favourites and friends A user's 10 most engaged followers will now be identified by a 'Superfan' icon and a score based on engagement actions. Periscope has also introduced groups, allowing users to broadcast videos to –
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Facebook has just released a blog post outlining how it plans to update its metrics and reporting features. Made to measure The biggest news is that Facebook will now increase its third-party verification for reports. This means partnering with industry heavyweights such as Nielsen and comScore to help give Facebook's figures more cred. This is particularly
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