[SMK] AI & Digital Marketing Capability Transformation
Pinterest has released a bunch of new adverting Pins. Here's what you need to know. Pinning pays There are three new Promoted Pins: one-tap, video, and app. Tapping a one-tap Pin takes users from their feed directly to your website, so they can learn more about products. Pinterest says so far twice as many Pinners […]
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Marketers are now able to gather analytics data for Snapchat, thanks to a Danish startup. World-first SaaS analytics for Snapchat The Copenhagen-based group called Snaplytics, says its new analytics service for Snapchat’s videos and photos is “the only software-as-a-service analytics (exclusively) for Snapchat.” The startup uses a proprietary system that avoids Snapchat APIs to monitor
Martech Mashup: Snapchat Analytics Read More »
LinkedIn Salary has recently launched, and it's here to let you know if you're paid being enough. Money matters The tools is ostensibly designed for understanding trends in salaries across different fields, but everyone will be using it at least once to see how much they should be getting paid. Industries can be broken down by
LinkedIn Salary launches. Are you being paid enough? Read More »
Messenger and PayPal have joined forces to expand mobile payment options for…just about everyone. Pay the piper Users will now be able to link their Messenger and PayPal accounts, while PayPal customers will receive notifications and receipts in Messenger. The update comes as Facebook aggressively pushes Messenger as a payments platform. The app recently launched
Messenger teams with PayPal for mobile money Read More »
In news that will surprise few, Facebook has reported that it's gotten bigger, and much richer. Cash cow Facebook's Q3 Earnings Report shows the company raked in US$7.01 billion in revenue. This blew away analyst expectations of US$6.92 billion, who predicted Facebook was reaching saturation points with ads. It appears this is not so. Join
Facebook Earnings: Bigger is better Read More »
Instagram is close to launching a new feature that allows users to make purchases from within the app. Shopaholics Shoppable product tags allow brands to tag up to five items in their Instagram posts. Clicking on the tag will direct users to a unique product page with detailed information about the item – and a
Instagram prepares for in-app Purchases Read More »
Mobile gamers around the world are more likely to find and download games from social networks than anywhere else, according to a study commissioned by Facebook IQ. Global games Market research company TNS surveyed adults from the US, UK, Brazil, France, Germany, India, Indonesia, Russia, South Korea, Spain, Thailand and Turkey to discover how they
Social networks lead mobile game discovery Read More »
Never one to be left behind, Instagram is reportedly testing a live streaming feature. Keeping up with the Joneses Certain Android users have spotted a large red button at the bottom of the screen reading "Go Insta!". This leads to the beta Live streaming feature, which embeds the stream via Instagram Stories. Feather in the
Instagram tests Live Streaming Read More »
Twitter has announced that the mobile app Vine is officially slated for discontinuation. Legacy lives on While being definite about its intention to discontinue the mobile app, Twitter has also committed to maintaining the website that hosts the millions of mini-videos that have been uploaded via the service. Twitter says they ‘think it’s important to
What comes after Vine? Read More »
The balancing act continues for Pinterest as the company missed its hopeful projections but is still growing at a healthy rate. Small gains Pinterest announced in October that it had reached 150 million monthly active users, a sizeable increase from 100 million at last count in September 2015. ? However, the American company had previously
Pinterest grows slowly but surely Read More »