[SMK] AI & Digital Marketing Capability Transformation
Step aside, YouTube, you've been passed by the competition. A study of 300 media executives by Trusted Media Brands has found that marketers are now leaning towards social platforms for their video, aware of their pull with users. Clip it The survey found marketers prefer Facebook, Snapchat and Twitter for video campaigns (65%) ahead of […]
Social video a hit with marketers Read More »
A new survey shows that mobile and social are powering a retail surge around the globe. Mobile shop front The IAB Global Report, which surveyed users in 19 countries, found that 60% of global mobile purchasers often discover products and services on social platforms. Over one third of respondents used social media to share their
Stat Attack: Mobile and Social powering global retail Read More »
Tribe Influencer is an app by Tribe Digital (Australia) that promises to connect companies to social media influencers in new and hopefully interesting ways. Influencer offering For people with a significant social media following who haven't yet monetised it, Tribe Influencer presents an easy-in to that marketplace. Influencers with at least 3,000 followers on either
Need influencers? There’s an app for that Read More »
Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So today we're stacking up both platforms in a virtual face off. Weigh in
Snapchat vs Instagram Read More »
Music streaming app Spotify has been serving malicious adverts to users. Community reports A couple of weeks ago, a Spotify Free user posted about the issue on Spotify’s support forum. The user noted that the streaming service was repeatedly launching browser pop-ups featuring questionable downloads. The original post has received 23 pages of comments from other
Spotify Malvertised Read More »
WeChat—one of the world’s most popular standalone messaging apps—has unveiled plans to retail a drone that has the sole purpose of live-streaming video through the app. Meet Ying Named the Ying drone, it is being marketed by WeChat’s parent company Tercent. While it is not yet officially released, the price tag is set to be
WeChat’s app-specific video drone Read More »
The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not play for a full 10 minutes in a single sitting, they can come back and
Google Play trials Try Now Read More »
Tribe has released a massive update that brings speech recognition and suggested links to video calling. Dial it in Tribe's walkie-talkie app for iOS and Android now automatically adds subtitles when you make a call. The "Magic Word" function offers all sorts of interesting links based around your utterances. For example, if you're chatting about Kim
Tribe takes video chat to next level Read More »
In the customer service industry, it always pays to be nice. New research from Twitter suggests its users respond to positive interactions with better recommendations and – in a big win for brands – a willingness to spend more money in the future. Money, money, money Partnering with Applied Marketing Science, Twitter's study found
Positive tweeting boosts brand revenue Read More »
MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation. Perfect fit A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. Now MailChimp has created 12 of the most common segment traits and behaviours, so you can
Martech Mashup: Pre-Built Segmentation comes to MailChimp Read More »