[SMK] AI & Digital Marketing Capability Transformation
Google has announced a new YouTube app, YouTube Go, that will allow people living in areas with limited data connectivity to save videos for viewing offline later. Addressing an emerging need Paying subscribers of YouTube’s premium service, YouTube Red, already enjoy the convenience of being able to save videos for offline viewing. YouTube Go is […]
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The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect
Facebook Study: the Evolution of Messaging Read More »
Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. Rivalries: Bulldogs, Sharks and Trump September’s standout social content was about rivalries. At the month’s end, after generating huge socmed support, two battler teams— the Sharks and the Bulldogs— both pulled their bandwagons to victory. On a
Trump: Cracking Trends with Copy Transmission Read More »
Google is working on a new way to make Chromebooks more secure. Lock 'em up Chromebook's can now be unlocked with a PIN, and secured again using a keyboard shortcut. The Quick Lock feature is currently being testing in beta, with a wider roll out expected shortly. Safe and sound The update comes after Google
Google clamps down on Chromebook security Read More »
During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identifying the increased use of Google Maps for location-related searches, especially on mobile, Google has introduced the next
The Google AdWords updates you need to know Read More »
Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Oracle Data Cloud to beef up its measuring chops. These third-parties will give more accurate results for marketers, rather than the broader
Facebook calls in big guns to boost metrics Read More »
Facebook continues to furnish Messenger with its vast resources and riches. The latest gifts from above: group chat polls and AI payment suggestions. Pay to play Users can now conduct group polls on everything from where to meet for dinner to who might win the Melbourne Cup. You can also include possible answers, making responses
Messenger gets Group Polls and new Payment options Read More »
The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end. It turns out users are craving more ways to mute and craft the stream. Twitter is listening, and has responded with a brand new button. Thumbs down Select users of Twitter's iOS app can now access an "I
Twitter helps you curate the torrent of tweets Read More »
Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million figure has doubled in just six months. It also revealed that the top five countries using Instagram for advertising are the US, Australia, UK, Brazil, and Canada.
Instagram passes 500,000 advertisers Read More »
YouTube has updated a range of apps to give brands and content creators greater insight around video performance. Smash hit The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card. Information includes notifications around events such as sudden
YouTube gives brands better real-time data Read More »