[SMK] AI & Digital Marketing Capability Transformation
A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones are knocking heavily at the door. Step it up The study reveals that in Q1 of 2016, over 191 million US adults used their smartphone on a daily basis, up from 176 million in Q3 2015. […]
Stat Attack: Smartphones rule Social Read More »
File sharing service Box is teaming up with Google to make working in the cloud more streamlined. Out of the box At the recently BoxWorks conference in San Francisco, the company announced is will become a third-party storehouse for Google Docs, Google Sheets, and Google Slides. Content stored in Box can also be searched using
Google Docs and Box team up Read More »
Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.
Call of Duty shows how brands can win using Snapchat lenses Read More »
When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. Young guns Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over
Instagram Stories starts Strong Read More »
MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go. Mail it in Google Primer is an app designed to help educate marketers in easy to digest lessons and videos. MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most
Martech Mashup: MailChimp and Google Primer tag team Read More »
Instagram has released an update that makes hiding comments from trolls a breeze. Time’s up trolls The latest version of Instagram’s iOS and Android apps sport the update, which lets brands filter and hide inappropriate or abusive comments. To hide the offending comment, click on the ‘Hide Inappropriate Comments’ tab and Instagram will begin filtering
Instagram cracks down on trolls Read More »
If you can't innovate, renovate. Traditional video calling wasn't enough for Facebook's liking, so they've updated Messenger with Snapchat-like live video calling. Don't wait Messenger added free video calls in April last year, but what they are calling 'Instant Video' is a more casual take. Much like Snapchat's version, both users must be inside the
Messenger presses the Instant Video button Read More »
LinkedIn has just released Content Search, a new way to discover the wisdom of others on its mobile app. Truth seekers LinkedIn mobile users are now able to search for a variety of topics and articles that have been either published on LinkedIn by third-parties, or shared by other users. For example, if you're interested
LinkedIn unveils Content Search Read More »
Size might not matter, but speed does. At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mobile sites when delivering ads. Ad Age reports that if these websites load too slowly Facebook could
Facebook warns advertisers: speed up or be left behind Read More »
Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match Serena Match Point lets users play tennis as Serena Williams across 22 levels – each representing
Snapchat experiments with video game marketing Read More »