[SMK] AI & Digital Marketing Capability Transformation
Twitter has added two new features making it easier for brands to track website conversions. Track and trade The Website Conversion objective is designed to help advertisers drive conversions at scale. Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared […]
Twitter’s new tool to track Conversions Read More »
You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day lets users share images and video that can be jazzed up with filters. And they also disappear within 24 hours. Sound
Facebook’s trials another Snapchat-esque feature Read More »
In the age of data there are no bounds, so Microsoft has boosted Office 365 with AI services in multiple products. Smart services Tap has been added to Word and Outlook, offering users the ability to find relevant documents and the like without having to go digging for it. The Bing Knowledge Graph is the
AI all a part of Microsoft’s plan Read More »
Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked on TV. Utilising data The majority of Facebook's ad revenue comes from mobile –
Facebook takes aim at mobile and TV Read More »
It turns out there might be too much of a good thing – at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released Messenger Lite, a paired-back version of Messenger for Android. On Message Messenger Lite retains the core features of its parent app, including the ability
Facebook debuts stripped back Messenger Lite Read More »
Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands. Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests. Optimize will then
Martech Mashup: Google Optimize is coming Read More »
For data analysts, crunching big data can be a big pain. Combine a plethora of different formats and a tendency for different types of data to be stored in across a variety of locations, and cross-referenced analytics can be a resource-consuming nightmare. IBM wants to change that with their machine learning DataWorks platform. Everything in
IBM DataWorks: Big help for big data Read More »
Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily active viewers. To put this in context, that's almost as many as Snapchat's
Instagram Stories keeping millennials busy Read More »
Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live video to the receiver, before they have even answered.
Head to head with Google Duo video calls Read More »
Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from Facebook and Instagram, matched against a survey of 2400 people aged 18 – 64 who had booked a business or pleasure journey in the past three months. It turns out
Facebook Study: Smartphones and the path to purchase Read More »