[SMK] AI & Digital Marketing Capability Transformation
The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end. It turns out users are craving more ways to mute and craft the stream. Twitter is listening, and has responded with a brand new button. Thumbs down Select users of Twitter's iOS app can now access an "I […]
Twitter helps you curate the torrent of tweets Read More »
Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million figure has doubled in just six months. It also revealed that the top five countries using Instagram for advertising are the US, Australia, UK, Brazil, and Canada.
Instagram passes 500,000 advertisers Read More »
YouTube has updated a range of apps to give brands and content creators greater insight around video performance. Smash hit The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card. Information includes notifications around events such as sudden
YouTube gives brands better real-time data Read More »
Twitter, and more recently Facebook, are the platforms most commonly associated with TV viewing. However new data suggests Pinterest might be closing the gap between mobile and the small screen. Remote control In a recent recent blog post. Pinterest revealed that 45% of users are likely to pin while watching TV. And it's not idle
Pinterest and TV: An untapped market? Read More »
Google Analytics has just released a slew of updates giving marketing deeper insights into their data. Number game The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access. For example, retailers can see which items are most
Martech Mashup: Google Analytics gets deep Read More »
Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite offers advanced cloud infrastructure, designed so its many arms work cohesively. Smarty pants Google
Google Apps for Work becomes G Suite Read More »
Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content. Best offer? To access Marketplace, tap on the shop icon at the bottom of the Facebook app. Marketplace will display items for sale near you. You can also search for based on category, price, and location. There’s also
Facebook’s answer to eBay: Marketplace Read More »
LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are centred, while the Message button more prominent. Notifications get their own tab, and search for keywords
LinkedIn’s swish new look and features Read More »
Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the platform’s enterprise product, similar to Salesforce Chatter and Microsoft’s Yammer. Subscribers can sign up for a “Work Feed”, which features posts from colleagues around
Facebook at Work to launch this month Read More »
Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. Strike a #Pose Ahead of London and Paris Fashion Weeks, Facebook has released a report into
Strike a Pose: Instagram is the New Black Read More »