[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Flight Ads Targeting Audiences

Facebook is expanding their services to airlines and allowing them great reach potential for perspective travelers with smarter flight ads. Up the ante Targeting users that visited travel sites is nothing new, but now Facebook has announced airlines can better target people who have only demonstrated interest. According to their official post, “Airline brands can now […]

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Instagram cautions Made in Chelsea star over Instagram advert

Instagram has sent a public word of warning to British TV actress Louise Thompson over a post that didn’t clarify she was paid to promote a product. Accidental fake news? Advertising watchdog ASA (Advertising Standards Authority) received a complaint over Louise Thompson’s thinly veiled promotion of her new Glowspin. FWhat is a Glowspin? A facial

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Instagram adds to Superzoom feature

Instagram is launching six new effects for its Superzoom feature, which first launched back in October of 2017. Half-dozen ways to zoom Superzoom is about to get even more dramatic as sad music, black level adjustments, heart-filled fog, a ‘bummer’ caption, flames, and camera flashes now populate Instagram’s zippy feature. For those unfamiliar, Superzoom allows

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Facebook partners with Aussie Publishers to Get Legit

Facebook has partnered with Australian publishers to test a new “breaking news” feature that uses a mark of authentication. Trusted source The social media behemoth has started trials on a new label system that indicates whether a news source is legitimate.   Facebook had already started testing on the new system with US publishers for

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