Forbes has published a report from online reputation manager Ryan Erskine, where he argues why CEOs should be on social media. Evidence for ‘aye’ Erskine cites compelling statistics to show potential benefits of execs with strong social media presence. He reports that 44% of a company’s market value is directly linked to its CEO’s reputation, […]
Stats: Should your CEO be on social? Read More »
In a bid to raise ad revenue, Snapchat is launching a new endeavour with a handful of companies. A big family To bolster the ad reach of their Our Stories product, Snapchat is turning to CNN, NBC, Refinery29, and LADbible, among others, to create content drawn from millions of active users. According to CEO Brian
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Instagram is adding a new shopping tag to the their popular Explore page. Something in the wind You may have noticed a fresh new shopping tab in the Explore section that allows users to thumb through dedicated feeds pertaining to shoppable merchandise. What’s more, users can make purchases from Stories by simply tapping on the
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A recent report focusing on teens and their social media use has revealed the contrastive effects on their personal life. The kids are woke, but it doesn’t matter New data released from Common Sense Media reveals teenagers are aware of the pitfalls, yet it's more popular than ever. The survey sampled 1,141 US teens ranging
Social Media Manipulates, and Teens aren’t Fussed Read More »
Suggesting who to follow is old hat around Twitter, so now the platform wants to recommend who to let go to unclutter that timeline. Flyaway tweeter Similar to Gmail’s unsubscribe feature, Twitter has developed an algorithm that detects who you haven’t been engaging with and the platform will generate a prompt declaring who you might
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Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation. Definitely not DIY A new series of articles—written by Google’s Developer Relations expert Rupert Whitehead—outlines how to effectively outsource development tasks. Whitehead says you need to know a few basics to get
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Instagram is pushing for more efficient emoji use with the latest addition to their in-app keyboard. Oh gee, fast emoji Finding your thumbs too slow to get those comments out in a flash? Instagram says ‘worry no more’ with the addition of emoji shortcuts for comments. The Emoji Bar allows users to add personalised and
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LinkedIn is providing users with a new shared space to help build professional connections. Listening to the people In the wake of user feedback praising the value of having shared spaces to talk with other professionals, LinkedIn has tweaked and reinvigorated the Groups experience. Available on both the website and app, the new Groups focuses
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Microsoft and Amazon have signalled another step in their co-operative approach, with the former’s chat app Skype now integrating with the latter’s virtual assistant, Alexa. Supported actions Skype is set to be a fully supported comms option on Alexa-driven devices. Users will be able to tell Amazon’s popular AI-driven virtual assistant to place outgoing Skype
Martech Mashup: Skype gets on Alexa Read More »
2018 is a new year Snapchat Spectacles as the next line of styles come to the new and improved AR glasses along with a 40% boost in use. Rise of the specs Though the initial launch of Snapchat’s Spectacles, among others, got critics and bloggers excited, the sales had yet to make a splash. Now,
Snapchat woos users with V2 Spectacles Read More »