IAB hits $88 billion in 2017
The Interactive Advertising Bureau has been reported by PricewaterhouseCoopers as achieving a multi-billion dollar milestone of note. Movin’ on up Video, social, search, and audio are all in the wheelhouse of interactive advertising, but it’s mobile that boosted IAB’s numbers for their ninth record-breaking year. Mobile accounted for 57% (about $50 billion) of 2017, while […]
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