[SMK] AI & Digital Marketing Capability Transformation
Facebook's “Did You Know?” section, asking users to share innocuous personal facts, recently deleted the prompt “I usually sleep with…” from its questionnaire. How does one answer? Continuing its quest to create a more intimate user experience, Facebook had been offering certain members an eye-catching, and oddly inquisitive pop-up. The vague wording with accompanying ellipsis […]
Facebook fill in the blank: “I usually sleep with…” Read More »
Collaborations between folks who use different toolsets hasn’t always been easy. Like, how Victorian trains run on 1.6m gauge tracks, but NSW trains run on 1.435m gauge track. Well, at least if the eastern states use rival office application suites, Google’s recent Drive update should make it work. Preview, comment, mention, assign As of now,
Martech Mashup: MS Office for G Drive Read More »
Twitter has launched a new advertising product Moments, which lets publishers to create their own stories of tweets, images, GIFs, and more. Introducing In-Stream Sponsorship Moments is now available worldwide to publishers participating with Twitters In-Stream Sponsorship initiative. Moments is meant to give advertisers the capability to assign a brand profile image along with their company’s
Twitter adds Story-like feature: Moments Read More »
Foursquare continues to remain relevant, and is beginning to show investors the platform’s true worth. Good solid data Since launching in 2009, Foursquare has stumbled with relevancy but found its stride in recent years by switching from a social app to a data collector, leading to a significant raise in value. The analytics are in
Foursquare: 50% growth for 3rd Consecutive Year Read More »
Facebook has launched an education campaign to help users better understand data usage and manage the core principles of privacy. A guide to stronger privacy Facebook has added how-to videos in News Feed, designed to help users customise their collected data, review and delete posts, and even delete accounts, all as part of the privacy
Facebook Privacy wants to give you more Control Read More »
Google is unveiling a slew of new features for the Google Flights search engine, including the ability to predict flight delays faster than airlines themselves. Taking flight with the future of air travel In an effort to provide users with more expedient and efficient travel, Google Flights will be utilising learning algorithms to navigate unforeseen
Google Flights now predicts Airline Delays Read More »
Despite fake news scandals and alleged Russian shenanigans, Facebook has beaten its projected gains once more in the closeout of 2017. Growth increases as daily use wanes Facebook announced that when compared to its 3.8% growth at 1.37 billion daily users of Q3, the numbers only increased 2.18% at 1.4 billion daily users in the
Facebook Q4 results Cash In Read More »
In the grand old tradition of seeing how many marshmallows one may fit in their mouth, or swallowing a tablespoon of cinnamon, viral video risktakers have a new “food” of choice: poisonous Tide pods. “The Tide pod challenge” The infamous challenge entails chewing a brightly couloured packet of laundry solution, either spitting or ingesting the
Should you eat a Tide pod? NO! Read More »
Partnerships with manufacturers have seen the Android TV platform double its user numbers year-on-year. Should you get in on it? It’s most recently unveiled new features may tip the scales. Content-first interface A streamlined setup takes Android TV users to a ‘channel’ based layout, customisable for individual users. It offers easy-access shortcuts to favourite shows
2018: the year of Android TV? Read More »
Last year, we wrote a short guide to "Your first months in Programmatic". We trust this helped you in avoiding some common pitfalls made when transitioning from manual to automated digital media buying. If those articles were 'Programmatic 101', here are three questions to ask your Programmatic provider, to lift your media buying game to
Are you being Served? Lessons in Programmic Read More »