[SMK] AI & Digital Marketing Capability Transformation
As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search. Pin the wheel on the bargain The platform is preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan. This feature will work in a similar way to
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Amazon is many things to many people, but did you know it also owns the world's most profitable cloud services company? Beam me up Amazon Web Services (AWS) launched a decade ago, initially as the cloud computing arm of Amazon.com. Today AWS has expanded its operations globally to become the largest cloud infrastructure company on
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Can you defame someone on social media? Some notable cases quite clearly demonstrate that those who post in haste will repent at leisure. Tread carefully In 2012, writer and TV personality, Maireke Hardy, wrongly identified Joshua Meggitt as the person behind a number of nasty blog posts written about her over a period of five
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They say imitation is the sincerest form of flattery. With that in mind, Messenger is now testing a self-destructing private conversation feature, a la Snapchat. Temporary times The new feature, appropriately called Secret Conversations, will reportedly encrypt messages end-to-end. The announcement was made on Facebook by Messenger's David Marcus, who stressed the app is already secure
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It’s been awhile since Instagram was the Enfant Terrible of social, a mantle perhaps now claimed by Snapchat. Reflecting its newfound maturity: Instagram is cracking down on offensive language. Speak up Instagram’s newish Business Pages now feature a Comment Moderation option. The feature lets you to block comments containing words or phrases considered offensive from
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As Snapchat continues to grow in numbers, it's spitting out updates quicker than a Kardashian with a selfie stick. The latest: a new featured called Memories intended to make snaps more lasting. Remember this? Memories lets you save snaps or stories indefinitely. Snapchat describes it as a collection of "personal moments". And it's a snap to
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It's been a long time coming, but now there's a way to schedule Instagram posts, thanks to the helpful folks at Buffer. 'Gram time The social management app has added 'Gram scheduling to its dashboard, similar to Bufffer's existing Facebook, Twitter, and LinkedIn functions. After being scheduled, you'll get a notification advising your post is
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Adobe has just released some handy Lightroom updates, making it easier to edit images on-the-go. Photo swap Adobe announced the updates in a blog post, explaining both iOS and Android apps have been tweaked. First off, iOS users now have improved image previewing and editing tools. Images can be edited in RAW, giving greater flexibility
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Facebook now counts over 11,000 bots on the company's Messenger Platform, and the number is growing. Over 23,000 developers have signed up to the Wit.ai Bot Engine, and Facebook hopes its new features will entice even more to the platform. The right answers Facebook has addressed criticism that bots would ignore relevant questions, such as
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As everyone joined social media, it was inevitable that the most popular platforms would become a destination for customer complaints and queries. Sensing that the change is permanent, Twitter has begun to respond to the demand by testing two features to benefit brands and businesses. Be helpful In a nod to the message responsiveness badge
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