[SMK] AI & Digital Marketing Capability Transformation
Pinterest has been the prettiest social network for some time. Now it might be one of the most lucrative too. Pin the tail on the bargain A new study from Oracle reveals that Promoted Pins drive five times more incremental in-store sales per impression. Users who engage with Promoted Pins are 12% more likely to buy
Stat Attack: Pinterest Promoted Pins Win Read More »
The Twitter rich can now get richer, with the platform unveiling its latest app aimed at the blue-tick elite. Engage offers content creators, celebrities, and prominent users souped-up details about their tweets and followers. Very important people Notifications have always been overwhelming for those with a large following, and Engage goes some way to solving
Engage with the best of Twitter Read More »
Back in November Facebook for non-profits launched, a resource designed to help non-profits better communicate their story on the social network. Now Facebook allows anyone to fundraise for non-profits. Mr Nice Guy Select users can create a Facebook Page to raise cash for US-based non-profits, and non-profits can also organise users to raise funds on
Facebook extends fundraising features for Non-Profits Read More »
Snapchat is going through the growing pains every successful platform faces at some point: it's beginning to appeal to the mums and dads of its core users. Mum's the word According to a report in the Wall Street Journal, close to 15% of smartphone users aged 35 and over are on Snapchat. Just three years
That didn’t take long: oldies flooding to Snapchat Read More »
Yelp has just launched Yelp Knowledge, a service to help brands better understand their customers. Dial it in Yelp Knowledge is the result of Yelp partnering with data firms (including Sprinklr and Medailia), to crunch the numbers from its 100 million reviews into useful metrics. Yelp says the Knowledge platform will help larger brands analyse
Yelp Knowledge launches to help brands understand customers Read More »
LinkedIn has just launched a new feature for marketers: Programmic Buying for LinkedIn Display Ads. Add it up LinkedIn announced the new units in a blog post. "Today I am excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads. "This means you can now work with your preferred buying
MarTech Mashup: LinkedIn Programmic Buying Ads Read More »
Twitter has promised it will soon unleash #Stickers, a new way to add more bling (and hopefully reach) to your images. Stick it Twitter says #Stickers will feature a library of hundred of accessories, emoji, and props that can all be added to images. Multiple stickers can be used on one photo, and resized and rotated
Twitter introduces #Stickers for Photo fun Read More »
In a bid to make it easier to reach more of Facebook's 1.28 billion users, the social network now lets you translate posts into different languages. Chatterbox Now when you compose a post, Facebook automatically scans it and offers to translate into another language. If you translate your post from English to Italian, only users
Facebook brings easy translation tools to all Read More »
While everyone is talking about Facebook Live, Twitter is positioning itself as a potential star of the live streaming scene. Game, set Tweet Twitt Twitter first live streamed highlights from the NBA finals earlier this year. And most recently live streamed Wimbeldon. Twitter's Wimbeldon feed was set up is similar to YouTube’s live stream option,
Game, set, tweet: Twitter ups its live stream game Read More »
BitTorrent has just launched BitTorrent Now, a new service that streams video and music while serving up ads to pay the bills. Stream machine BitTorrent Now works in a slightly different way from existing streaming sites. Instead of casting as wide a net as possible, the platform only features work from content creators who sign up
BitTorrent Now streams music and video, powered by ads Read More »