[SMK] AI & Digital Marketing Capability Transformation
It's going to take a long time for the gloss to wear off at Snapchat, with two more years of huge growth predicted. eMarketer's recent report about the messaging app predicts that many more US smartphone users will sign up in the coming years, regardless of age. On for young and old eMarketer estimates that
Soaring Snapchat won’t slow down anytime soon Read More »
Users are more likely to consider purchasing from brands that use interactive video advertisements, a new study has found. Market research firm EyeSee conducted the study for digital advertising company Exponential Interactive, with 500 US participants monitored and quizzed for results. Testing times The participants were shown interactive video ads and 30-second pre-roll units, as
Interactive video ads boost brand perception Read More »
We've all been there: scanning through swathes of photos on the camera roll looking for that perfect snap. However if you've had a smart phone for a few years, it's likely your mobile pics number in the thousands. A new app call The Roll is here to help you pick the best ones. Roll on
SMK’s app of the week: The Roll Read More »
Twitter’s 140 character limit is arguably its greatest feature, however it can be limiting when you just have to say more. Happily, popular Twitter client Tweetbot has come up with a nifty patchwork solution. Tweet all about it Tweetbot’s latest iOS app sports a new function called Topics, which lets you group related tweets together seamlessly.
MarTech Monday: Sweet Tweets with Tweetbot Topics Read More »
While Apple has had more than its fair share of hits (iPod, iPhone and Apple IIe, to name a few), it's also had its misses (Lisa, Newton Message Pad, Apple Watch). It's too early to tell which camp Apple Pay sits in yet. A year after launch Apple Pay hasn't exactly rocked our world, seemingly
Number Crunch: Apple Pay Read More »
In its constant quest to make content and ads more targeted, Facebook now wants to make the news feed customised. News Grab Select mobile Facebookers are now able to separate their news feed into categories including TV and movies, food, travel, and music. Feeds can be further tweaked by adding sub-genres to these categories. For
Facebook looks to customise the News Feed Read More »
Google has just released Gboard, a new keyboard for iOS that lets users bypass a browser when searching for content. G spot Google announced the news in a blog post. "Searching and sending stuff on your phone shouldn’t be that difficult. With Gboard, you can search and send all kinds of things—restaurant info, flight times,
Is Google’s Gboard keyboard a game changer? Read More »
Earlier this month we focused on Facebook promotions. This week, we’ll review requirements of other key platforms used for promotions. Instagram Instagram’s guidelines are far less prescriptive than Facebook. You can condition entry on following your page, uploading an image (with a promotional hashtag), commenting on an image/ promotional post, or sharing (‘regramming’) a post.
Digital Risk: Promotions on Social Media Read More »
While 360 degree videos have been making a big splash on Facebook recently, photos are about to get the whirl and twirl treatment. In a spin Facebook will soon be converting panoramic images into 360 creations. The images will appear in the News Feed and function in a similar way to 360 degree videos, allowing
Facebook set to launch 360 photos Read More »
WhatsApp has just released an update that will make it easier for its millions of users to keep chatting. The app's now available on desktop for Mac and Windows. Get the message? WhatsApp for desktop mirrors the functionality of its mobile cousin, as much as possible. The app is synched with your mobile device yet
WhatsApp now available on desktop Read More »