[SMK] AI & Digital Marketing Capability Transformation
Friends, concerts, festivals, airlines. You might not have trouble picking the odd man out, but Australian Snapchat users can now get an insight into Qantas life alongside their social snaps as the company joins the platform. Flying to your phone The first of the country's airlines to sign up, Qantas is taking an organic approach
Qantas takes off with Snapchat Read More »
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely
Instagram & Facebook get interactive video ads Read More »
Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time. Now it’s diving in head first with the launch of Shazam for Brands. With open arms Up until now, Shazam has mainly worked with advertisers to try increase
If you’re an iOS Pinterest user, you’ll have noticed some big changes with the latest app update. The popular visual discovery tool as given its iOS a major overhaul. Here’s what they’ve changed. Feels Cleaner Pinterest says that their latest app is their ‘fastest and cleanest app yet.’ The changes they’ve introduced are aimed at
Pinterest overhauls iOS app Read More »
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram. All about the $$$ ShopStyle
ShopStyle launches new Instagram widget Read More »
LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in that direction. Befitting its name, Students has a variety of tools that LinkedIn
SMK App of the Week: LinkedIn Students Read More »
Will 2016 be the year we remember as the year that 360 immersive VR video goes mainstream? With the unveiling of Live 360, YouTube is certainly doing everything they can to make it happen. Stealing a march on Facebook Over the past year, we’ve heard a lot about Facebook’s big plans for VR/360 video. Something
YouTube first to go live in 360 degrees Read More »
Australia Day, 2010: Most people had never heard of a tablet computer. A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong. Uptake By 2012, 24% of Aussies owned and used a tablet—making it equal #1 for tablet uptake with Spain. At
Number Crunch: Tablets 2016 Read More »
Designed for small to medium sized online retailers, Reelevant is a cloud-based service that allows users to send emails capable of adapting their content in real time based on user data. It’s alive! Launched in 2016, the French startup Reelevant gives users access to an email editor, complete with templates and drag & drop images
MarTech Monday: Reelevant for real-time email personalisation Read More »
RebelMouse, a startup aimed at boosting your content’s organic reach on social media, has launched Discovery—a new tool that connects publishers with like-minded social media accounts. CRM meets CMS RebelMouse’s Discovery tool is a customer relationship management platform (CRM) that can be easily integrated into many different content management systems (CMSs). Snapping right in with
RebelMouse launches new tool for publishers Read More »