[SMK] AI & Digital Marketing Capability Transformation
Instagram is testing a new way to let users to tag friends in videos. Tag that vid Much like tagging any photo, users can tag a video by pressing the new icon found in the bottom left of a post. Instead of overlaying names of tagged friends, users will be linked to a list instead. The […]
Video tagging comes to Instagram Read More »
Macy’s is partnering with Facebook to bring unique, hard-to-find products direct to shoppers. What to expect More tech brands are coming to Macy’s before the holidays, and the company is further capitalising on pop-up marketplaces. “The Market @ Macy’s” is designed as a small space within a space found in Macy stores which rotate certain
Macy’s adds more brands to Shops with Facebook Read More »
Forbes has published a report from online reputation manager Ryan Erskine, where he argues why CEOs should be on social media. Evidence for ‘aye’ Erskine cites compelling statistics to show potential benefits of execs with strong social media presence. He reports that 44% of a company’s market value is directly linked to its CEO’s reputation,
Stats: Should your CEO be on social? Read More »
In a bid to raise ad revenue, Snapchat is launching a new endeavour with a handful of companies. A big family To bolster the ad reach of their Our Stories product, Snapchat is turning to CNN, NBC, Refinery29, and LADbible, among others, to create content drawn from millions of active users. According to CEO Brian
Snapchat Partners with more Media Outlets Read More »
Instagram is adding a new shopping tag to the their popular Explore page. Something in the wind You may have noticed a fresh new shopping tab in the Explore section that allows users to thumb through dedicated feeds pertaining to shoppable merchandise. What’s more, users can make purchases from Stories by simply tapping on the
Instagram wants to go Instagrab Read More »
A recent report focusing on teens and their social media use has revealed the contrastive effects on their personal life. The kids are woke, but it doesn’t matter New data released from Common Sense Media reveals teenagers are aware of the pitfalls, yet it's more popular than ever. The survey sampled 1,141 US teens ranging
Social Media Manipulates, and Teens aren’t Fussed Read More »
Suggesting who to follow is old hat around Twitter, so now the platform wants to recommend who to let go to unclutter that timeline. Flyaway tweeter Similar to Gmail’s unsubscribe feature, Twitter has developed an algorithm that detects who you haven’t been engaging with and the platform will generate a prompt declaring who you might
Twitter now suggests who to Unfollow Read More »
Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation. Definitely not DIY A new series of articles—written by Google’s Developer Relations expert Rupert Whitehead—outlines how to effectively outsource development tasks. Whitehead says you need to know a few basics to get
Google’s Guide to Outsourcing Read More »
Instagram is pushing for more efficient emoji use with the latest addition to their in-app keyboard. Oh gee, fast emoji Finding your thumbs too slow to get those comments out in a flash? Instagram says ‘worry no more’ with the addition of emoji shortcuts for comments. The Emoji Bar allows users to add personalised and
Instagram adds Emoji Shortcut Read More »
LinkedIn is providing users with a new shared space to help build professional connections. Listening to the people In the wake of user feedback praising the value of having shared spaces to talk with other professionals, LinkedIn has tweaked and reinvigorated the Groups experience. Available on both the website and app, the new Groups focuses
New Groups Experience arrives at LinkedIn Read More »