[SMK] AI & Digital Marketing Capability Transformation
Microsoft and Amazon have signalled another step in their co-operative approach, with the former’s chat app Skype now integrating with the latter’s virtual assistant, Alexa. Supported actions Skype is set to be a fully supported comms option on Alexa-driven devices. Users will be able to tell Amazon’s popular AI-driven virtual assistant to place outgoing Skype […]
Martech Mashup: Skype gets on Alexa Read More »
2018 is a new year Snapchat Spectacles as the next line of styles come to the new and improved AR glasses along with a 40% boost in use. Rise of the specs Though the initial launch of Snapchat’s Spectacles, among others, got critics and bloggers excited, the sales had yet to make a splash. Now,
Snapchat woos users with V2 Spectacles Read More »
Facebook is expanding their services to airlines and allowing them great reach potential for perspective travelers with smarter flight ads. Up the ante Targeting users that visited travel sites is nothing new, but now Facebook has announced airlines can better target people who have only demonstrated interest. According to their official post, “Airline brands can now
Facebook Flight Ads Targeting Audiences Read More »
Pinterest has cemented itself as “a place where people come to focus on themselves” by hitting their multimillion dollar goal with a 75% boost in signups since 2017. That’s a lot of pins As head of global sales, Jon Kaplan, puts it, “If Pinterest were a country, we’d be the fifth largest in the world!” and
Pinterest hits 250 million users Read More »
Microsoft is making a somewhat unexpected move to re-position Skype as a content creation tool. What now? Yes, Skype is still mainly about the chat, but a new blog post from ‘The Skype Team’ is selling it as a convenient way to create and capture content. Now or soon, new features and third-party tools will
Create content with Skype Read More »
Yes, it's that time of year again where we take a step back from the news and dive into some juicy stats from the world's biggest social network. So put on your geek hats and settle down for some fun-tastic Facebook facts. Facey's Family Facebook is now old enough to vote (and buy booze) in
Facebook Stat Attack October 2018 Read More »
Instagram has sent a public word of warning to British TV actress Louise Thompson over a post that didn’t clarify she was paid to promote a product. Accidental fake news? Advertising watchdog ASA (Advertising Standards Authority) received a complaint over Louise Thompson’s thinly veiled promotion of her new Glowspin. FWhat is a Glowspin? A facial
Instagram cautions Made in Chelsea star over Instagram advert Read More »
For a service originally based on 140 characters, Twitter's sure embracing video lately. In the newest twist, Twitter is bumping live streams to the top of your timeline. Tweet all about it Announced in a tweet, the update means when an account you follow is live broadcasting, this feed will appear at the top of
Twitter bumps Live Broadcast to top of Timeline Read More »
Instagram is launching six new effects for its Superzoom feature, which first launched back in October of 2017. Half-dozen ways to zoom Superzoom is about to get even more dramatic as sad music, black level adjustments, heart-filled fog, a ‘bummer’ caption, flames, and camera flashes now populate Instagram’s zippy feature. For those unfamiliar, Superzoom allows
Instagram adds to Superzoom feature Read More »
Facebook has partnered with Australian publishers to test a new “breaking news” feature that uses a mark of authentication. Trusted source The social media behemoth has started trials on a new label system that indicates whether a news source is legitimate. Facebook had already started testing on the new system with US publishers for
Facebook partners with Aussie Publishers to Get Legit Read More »