[SMK] AI & Digital Marketing Capability Transformation
Facebook’s Watch Party is expanding its offerings to foster conversation, reactions, and a bit of community viewing. Come together (online) Watch Party is now being offered to all groups, as well as individual friends with Watch Parties specifically for Pages. The focus of Watch Party isn’t just for watching movies, the service lends itself to […]
Watch Party expands to all Facebook Groups Read More »
Google has revealed that the average publisher using Google Ad Manager sells ads to more than 1600 different advertisers each day. Daily ads, mundane advantages In a blog post where Google tells publishers how they can and should use Google Ad Manager to get ‘millions of advertisers’ competing for their ad inventory, the search giant revealed
Publishers show 1.6K advertisers a day Read More »
The biggest names in tech and social are partnering up with the likes of Google, Facebook, Microsoft, and Twitter to participate in the Data Transfer Project. Big data According to Facebook, “using your data from one service when you sign up for another still isn’t as easy as it should be,” so a push for standardisation
Big Players unite to Unify Big Data Read More »
Alphabet shares a lot of similarities with Facebook, but it's in the profits and diversity that the former is beginning to really stand out. Trouble for Zuck Google’s parent company Alphabet has reported strong earnings and firm growth in its core businesses, giving investors and bankers more faith in the juggernaut company. Facebook’s record low earnings
Alphabet outshines Facebook earnings Read More »
Google Communities are getting easier to manage, with new capabilities that make it possible to batch-add individuals and groups. Assigning collaborate and share Domain-restricted Google communities, secure ones where posts are only accessible to people within the same domain, can now be more efficiently managed from within G Suite. Once properly authorised, select personnel can
Martech Mashup: Batch-Add to Domain-based Google Communities Read More »
In a new update, Pinterest has added an activity feed intended for group boards, acting as a streaming timeline of recent business, such as likes, comments, and pinned items.. Group Planning It’s the new comments update that will prove the most useful as users can now see when others are responding in real-time. Comments need no
Pinterest brings Chat to the table Read More »
YouTube’s doing a limited test on a presumably Instagram-inspired feature—an Explore tab. Discovering effectiveness of discovery As explained in a Creator Insider clip, YouTube’s Explore tab will be a new way for viewers to discover content that they might otherwise miss, but to do so with the help of an algorithm that filters out the
YouTube experiments with Explore tab on iOS Read More »
The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device. Overall ups There are 11% more social media users now than there were twelve months ago. In real
Social Stats: 44% of humans are on Social Media Read More »
Have trouble keeping track of messages in the hubbub of all your convos? WhatsApp wants to make keeping track of secondhand messages easier than ever. The name game Group chats and one-on-one exchanges are about to get streamlined thanks to extra context provided with the brand new labeling system, making it simpler to discern what’s
WhatsApp labels for your Forwarded Messages Read More »
Instagram is testing a new feature enabling users to discretely remove creepy followers. Living life out loud! If you’re one of the millions of people out there that enjoy sharing your personal journey with the world via photo, video, and emoji, you can now also quietly boot undesirables. The feature is being tested on Android
Instagram let’s you edit your Followers Read More »