YouTube has just released cards, a new update aimed at increasing video interaction. House of Cards YouTube cards was first announced on the platform's Creator blog. "You can think of cards like an evolution of annotations. They can inform your viewers about other videos, merch, playlists, websites and more. "They look as beautiful as your videos, […]
YouTube launches Cards for increased interaction Read More »
In a move that hints at its e-commerce plans, Facebook has acquired online shopping curation site TheFind. Finders Keepers Facebook explained the move is intended to make News Feed ads more relevant. "TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads
Facebook snaps up TheFind, be prepared for more ads Read More »
While it's long been a favourite of US and European users, over the past three years Yelp has steadily been building a solid fanbase in Australia and New Zealand. A great space for retailers and an array of B2C businesses, here's a deeper look into the mobile review platform. Yelpers Yelp was founded in 2004
Number Crunch: Yelp Read More »
Live-streaming video app Meerkat might have been the darling of this year's SXSW, but Twitter now has responded its own rival service – Periscope. Up Periscope Periscope is an iOS app that had quietly been in beta over the past year – until Twitter recently acquired the app for a reported US$100 million. Launched just last
Twitter launches Meerkat rival Periscope Read More »
Facebook has quietly rolled out an update that makes it easier for brands to hide negative comments. Thumbs up According to a report in The Globe and Mail, brands can now collapse user comments so they are less visible on corporate Pages. To view every comment, users now have to dig a little deeper by
Facebook clamps down on negative comments Read More »
Instagram has just rolled out an update making it easier for users to follow their favourite accounts. Thumbs up Now users can create a Push Notification that sings out whenever their preferred accounts post a photo or video. To set up the Notification, users go to the account they want to follow more closely. They
Instagram makes it easier to follow your favourite accounts Read More »
A new report reveals that the boom in online advertising over the past quarter is in large part due to the rise of mobile and video advertising. Record breakers The data comes courtesy of the latest Interactive Advertising Bureau's Online Advertising Expenditure Report, which was conducted by PricewaterhouseCoopers. Total expenditure for the fourth quarter of
Report: Mobile and video ads booming Read More »
You'd have to be living under a rock not to realise that Pinterest is about much more than pretty pictures. The image-heavy platform regularly tops engagement and conversion scores, yet many marketers don't measure more than repins. Happily, there's plenty of help out there for the prospective pinner. Here are three tools to help you
Three mega measurement tools for Pinterest Read More »
While we'd all love a personal assistant, not all of us can afford have one. And frankly Siri still doesn't cut the mustard. Falling somewhere between the two is a new offering from Cloze. Cloze to you Cloze is a service that pulls all your contacts together in order to give them more context. Originally providing
SMK’s app of the week: Cloze Read More »
It's no secret that the Twitter timeline can be a busy place – something the platform is trying to address with a new 'Quality Filter' update. Quality not quantity Now select users are receiving the following notification when they log in to Twitter. "Quality Filtering aims to remove all Tweets from your notifications timeline that
Twitter unveils Quality Filter Read More »