Twitter has just launched a new feature aimed at helping advertisers deliver more targeted tweets. Demographic dig down Twitter's Partner Audiences feature was announced in a blog post.  "With partner audiences, you can now target Twitter Ads to users who have shown powerful signals of intent off of Twitter — helping you drive the highest […]

With time and attention spans continually shrinking, a new app has arise to fill even your most idle moments. Never be at loss or risk being bored again with Short. Short and sweet Short works by pulling together articles you've saved from sites including Instapaper, Pocket and Readability, and packages them into bite-sized snippets. The iOS

In news long-awaited by movie fans (and dreaded by network execs), Netflix has announced it will officially launch in Australia and New Zealand on March 24. Net gain The video streaming giant revealed it will launch with three tiers of service: Basic (SD streaming to one screen), Standard ( HD simultaneous streaming to two screens)

While Twitter is good for a great number of things, sharing accounts across a team isn’t traditionally one of them. Until now. Grouptweet In a long overdue and extremely welcome update, Twitter has released an update that makes it easier to share tweeting duties with team members and colleagues. The new team tool is run

Email marketing remains the workhorse of many brand campaigns. Not as sexy as Instagram or slick as Facebook, email remains a key way for brands to communicate with customers. Here's a look at how email marketing looks in 2015.  You've Got Mail According the MailChimp, email open rates varies greatly between industries and interest groups.

Tumblr continues to confound expectations this year.  A recent report found Tumblr is now the fastest growing social network. Now Tumblr is bucking the "shorter is better" trend more rolling out tools that support longer form content. Format this The update give users a set of tools that resemble the functionality of blog platforms. Now

While Facebook is now largely a pay-to-play space, there are still a few tips and tricks the crafty user can employ to increase their reach.  Here are three easy ways to win. 1. Rich media Text-only posts are so passé. Users (and Facebook's all-seeing algorithm) place high emphasis on rich media like photos and videos. 

Twitter hasn’t taken its foot off the pedal this year, launching new ways to engage, photo filters and Vine Kids. The latest innovation from Twitterland is good news for marketers – an extended reach for Promoted Tweets. The Tweetest Thing Promoted Tweets, which allows advertisers to reach a larger targeted audience, have traditionally only appeared